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Full-Text Articles in Business

Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman May 2016

Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman

Honors Theses

Relationships between children and parents have been studied for years across multiple disciplines. Family ties affect countless decisions made throughout the world, making this study relevant to multiple researchers. The need to understand these family influences is particularly important within the business world. Because sales are the goal, being able to comprehend why a consumer purchases one product over the rest of its competition is crucial. This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including …


Intergenerational Care: A Strategic Approach To Senior Care, Amanda Lundholm Stadel May 2016

Intergenerational Care: A Strategic Approach To Senior Care, Amanda Lundholm Stadel

Undergraduate Honors Capstone Projects

Our society has become increasingly segregated between generations, specifically with senior adults. During the last years of a senior adult's life, he or she may often feel socially isolated which is closely correlated to depression, mental health challenges, and physical decline. These challenges may likely increase considering the number of adults age 65 and older is predicted to double within the next 25 years.

Intergenerational care is an innovative model that combines both child and senior care in a way that bridges the gap between generations. Studies have shown that implementing this model can benefit residents in ways that other …


The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey Apr 2016

The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey

Honors Projects

As a composer, I am passionate about introducing audiences to contemporary classical music. I chose to compose a twenty-five-minute children's ballet titled The Wishing Well based on the fairytale Diamonds and Toads. It premiered on April 2, 2016 at the Bowling Green Performing Arts Center in collaboration with choreographer Sophia Schmitz and conductor Robert Ragoonanan. Other elements of the project included set design, costuming, lighting, audio and video recording, and marketing. The mission was to provide the local community with a free arts event, introduce young audiences to music and ballet, enrich people’s lives through music and dance, provide …