Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 9 of 9
Full-Text Articles in Business
Rebranding Hillel At Syracuse University, Marisa Bunis
Rebranding Hillel At Syracuse University, Marisa Bunis
Honors Capstone Projects - All
My rebranding of Hillel at Syracuse University was a multi-step process. First, I had to understand what rebranding truly meant – what made a successful rebranding, what to avoid during a rebranding, etc. I gained this critical knowledge by reflecting on my education as an advertising major and consulting credible online sources on the topic. The next step was to gain a deeper understanding of my client, Hillel at Syracuse University. I again drew insights from my own experience as a student highly involved in the organization, and I also learned critical information from resources provided to me by Brian …
Social Media: How The Most Influential Marketing Tool In Today’S Society Can Benefit And Enhance Developing Companies, Morgan Ariel Rosh
Social Media: How The Most Influential Marketing Tool In Today’S Society Can Benefit And Enhance Developing Companies, Morgan Ariel Rosh
Business/Business Administration
The purpose of this study is to investigate the effects of social media and the great impact it can have on small to medium sized companies. Social media has proven itself to be an strong channel for marketing due to its capabilities to see what consumers are talking about as well as allowing companies to directly communicate with said consumers in the blink of an eye. This study was conducted alongside Careers on the Move, a boutique job placement firm located in Midtown Manhattan. Over the span of seven months, I tested out a variety of different social media techniques …
An Analysis Of Empirical Research Of Social Media And User-Generated Content In The Hospitality Industry, Didi Fan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Hospitality remains highly competitive industry where establishments are always pushing new efforts to positively attract and retain consumers more so than the others. In recent years, the most significant trend in reaching to consumers is through social media. The research dives into great detail in the interactions and cause and effect between consumers and hospitality in social media such as the effect of user generated content. The research produces more details and ideas than simply engaging in social media helps hospitality establishments. The information was attained from a large content analysis of previous research, studies, surveys, experiments, statistical and quantitative …
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Recreation, Parks, and Tourism Administration
In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to …
Managing Negative Comments Posted On Social Media, Darci Wagner
Managing Negative Comments Posted On Social Media, Darci Wagner
Walden Dissertations and Doctoral Studies
Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing social media managers. Secondary data from the organization displayed the engagement …
Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich
Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich
Walden Dissertations and Doctoral Studies
Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business …
Performance Implications Of Fortune 500 Companies' Self-Interest In Corporate Social Responsibility Activities, Peter M. Neeves
Performance Implications Of Fortune 500 Companies' Self-Interest In Corporate Social Responsibility Activities, Peter M. Neeves
Walden Dissertations and Doctoral Studies
Numerous prior studies examining the relationship between Corporate Social Responsibility (CSR) and corporate financial performance have produced mixed results. Consumers expect alignment between corporation's CSR and business activities, yet a paucity of research examines the nature of CSR activities as related to corporate financial performance. Corporate leaders lack direction as to what CSR activities are most impactful. CSR is grounded in stakeholder theory, ethical work climate, and servant leadership theories. The relationship between self-interest in CSR activities, an index of alignment between business activities and CSR activities, and financial performance as measured by return on assets (ROA), return on equity …
Social Media Strategies Used In Marketing Custom Bicycle Framebuilding Companies, Angela Au
Social Media Strategies Used In Marketing Custom Bicycle Framebuilding Companies, Angela Au
Walden Dissertations and Doctoral Studies
Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 custom bicycle framebuilders in a Southwestern …
Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit
Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit
Walden Dissertations and Doctoral Studies
The mainstream quantitative models in the finance literature have been ineffective in detecting possible bankruptcies during the 2007 to 2009 financial crisis. Coinciding with the same period, various researchers suggested that sentiments in social media can predict future events. The purpose of the study was to examine the relationship between investor sentiment within the social media and the financial distress of firms Grounded on the social amplification of risk framework that shows the media as an amplified channel for risk events, the central hypothesis of the study was that investor sentiments in the social media could predict t he level …