Business Commons^™

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it …

A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum

All Dissertations

ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …

Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen

All Theses

This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …

The Significance Of Social Media And Website Use In The Promotion Of Regional Festivals, Áine B. Organ

Theses

The purpose of this thesis is to demonstrate the significance of social media and the use of website in the planning of an event. In any industry, communication is vital to the development process. This communication is especially important in the event planning industry. Communication with suppliers, civil servants, clients and general publics is an element of every event. Promotion falls under the communication process. This promotion can be done via: press releases; fliers; posters; word of mouth; traditional media and social media. Social media is a growing importance in relation to the promoting of events.

Those who have worked …

Analysis Of The Current Public Relations Practices Within The Irish Luxury Hotel Sector And The Importance Of These Practices To The Industry., Aoife Ducatta Lohse

Theses

The purpose of this study was to investigate the current knowledge, importance and application of public relations within Irish Luxury Hotels. Another aim was to find out how the public relations theories of relationship management, strategic management and communications are used in the sector.

The research methodology in this study used a mixed method approach. Quantitative research was used in the form of an online questionnaire and qualitative research was used in the form of semi-structured interviews. The online questionnaire was distributed to all luxury four star and five star properties with an online presence in Ireland with an aim …

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …

Web Development For The Home Builders Associoation Serving Portage And Summit Counties, Gail Lewis White

Williams Honors College, Honors Research Projects

Gail Lewis White

Major: Business and Organizational Communication

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Abstract

This Honors project redesigned the website of the Home Builders Association serving greater Portage and Summit counties (HBA). The goal of the new website was to enhance the social media image and internet presence of the HBA. The project included a competitive analysis of competing websites throughout the construction industry and a thorough analysis of the HBA’s internal and external communications. Under the supervision of Vice President of Operations Carmine Torio, this project has met and surpassed the goals set by …