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Full-Text Articles in Business

Women In The Workforce: An In-Depth Analysis Of Gender Roles And Compensation Inequity In The Modern Workplace, Rebecca L. Ziman Oct 2013

Women In The Workforce: An In-Depth Analysis Of Gender Roles And Compensation Inequity In The Modern Workplace, Rebecca L. Ziman

Honors Theses and Capstones

This paper explores the increase in participation and education of American women in the workforce with a special focus on women in business and accounting roles. The paper then goes on to discuss the wage gap between genders, how to remedy inequality in the workplace, and highlights several reasons why pursing a solution to gender inequality is beneficial for both the employee and the company.


Leverage Buy-Out Case Study, Binh Duc Nguyen Oct 2013

Leverage Buy-Out Case Study, Binh Duc Nguyen

Honors Theses and Capstones

No abstract provided.


Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone Oct 2013

Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone

Honors Theses and Capstones

No abstract provided.


Female Authority In A Globalizing Market, Megan R. Mccann Apr 2013

Female Authority In A Globalizing Market, Megan R. Mccann

Honors Theses and Capstones

No abstract provided.


American Consumer Confidence & Income: Relationship With The Stock Market, Caitlin C. Tappan Apr 2013

American Consumer Confidence & Income: Relationship With The Stock Market, Caitlin C. Tappan

Honors Theses and Capstones

No abstract provided.


Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen Apr 2013

Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen

Honors Theses and Capstones

College students in today’s society have become dependent on caffeine in order to perform at their best in multiple facets of their hectic lives, including classes, clubs, and internships. This study focuses on the specific reasons why college students at the University of New Hampshire are consuming caffeine, where they purchase it, what types of caffeinated beverages they are consuming, and how much they are consuming on a daily basis. The results from the study indicate that coffee is the most popular caffeinated product on campus, and that Dunkin’ Donuts at the MUB is the most popular place to buy …


Investing In Sustainability: Making Portsmouth, New Hampshire A Sustainable City, David Freeman Apr 2013

Investing In Sustainability: Making Portsmouth, New Hampshire A Sustainable City, David Freeman

Honors Theses and Capstones

No abstract provided.


The Next Generation Of Entrepreneurs, Christopher Schwab Apr 2013

The Next Generation Of Entrepreneurs, Christopher Schwab

Honors Theses and Capstones

A.R. (Venky) Venkatachalam, Ph.D. (Associate Dean of Academic Programs & Professor of Information Systems) and I believe that the steps to insure future entrepreneurial success have not been taken; therefore my intention is to provide quality insight regarding the importance of embracing our next generation of entrepreneurs.


Farm To Table: A Look Into Who Supports It And Its Significance In America Today, Marissa Iacono Apr 2013

Farm To Table: A Look Into Who Supports It And Its Significance In America Today, Marissa Iacono

Honors Theses and Capstones

No abstract provided.


The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis Apr 2013

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses and Capstones

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …


The Progression Of Financial Restatements: Causes And Market Reaction, Kimberly M. Jarry Apr 2013

The Progression Of Financial Restatements: Causes And Market Reaction, Kimberly M. Jarry

Honors Theses and Capstones

No abstract provided.


Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods Apr 2013

Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods

Honors Theses and Capstones

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Merriam-Webster, 2013). Social media marketing refers to the process of gaining website traffic or attention through social media sites (Evans, 2008). In today’s society, social media refers mainly to websites including (but not limited to) Facebook, Twitter, LinkedIn, and Google+. The most popular and fastest growing of these social media venues is Twitter. Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. Since 2006, almost 200 million users across the globe …