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Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Honors Theses
This thesis examines the exploration and discovery of Timbuktu primarily focusing on the travels and narrative of René Caillié the first European to publish his successful journey to Timbucku in 1828. Timbuktu since the thirteenth century had become a romantic mystery for Europeans and stimulated massive interest in its discovery by major geographical Societies. Through a mixture of primary and secondary sources I am able to analyze the geopolitical rivalries and myths surrounding Timbuktu that would instigate the travels of twenty-five English, fourteen Frenchmen, two Americans and one German which the majority of resulted in death. Examining Caillié’s published narrative …
Essays On The Strategic Implications Of Marketing Capabilities: Marketing Exploration And Exploitation, Joseph Mitchell Price
Essays On The Strategic Implications Of Marketing Capabilities: Marketing Exploration And Exploitation, Joseph Mitchell Price
Electronic Theses and Dissertations
My dissertation examines how exploitation and exploration capabilities impact organizational performance for competitive advantage. The first essay reviews previous empirical, simulation, and theoretical studies to provide a synopsis and quantitative assessment of previous empirical research. The organizational performance implications of both exploration, exploitation, and their interaction (i.e., an ambidexterity) are evaluated through the substantiation of previous findings. Exploration and exploitation focus are discrete options that require a cognitive choice and are constrained by firm resources. The results show exploitation as having the greater relative impact on performance folloby exploration and ambidexterity. Essay two conceptualizes marketing capabilities as exploitation and exploration. …