Business Commons^™

Facebook Addiction: Factors Influencing An Individual's Addiction, Erica Sherman

Honors Thesis Program in the College of Management

Prior research has proved that an individual could be addicted to the Internet in general, but no research has been done specifically to social networking sites such as Facebook. This study investigates how factors such as personality, gender, procrastination, boredom and ones values may affect the amount of time they spend on Facebook, further concluding that they are either overly obsessive or not about the usage thereof. Further, this study tests whether those same factors influence and individuals likelihood of facing Facebook withdrawal or Facebook devotion. Prior research was conducted using scholarly articles that focused on personality types and Internet …

Facebook And College Students: Is Marketing Effective, Kelsey Craig

Chancellor’s Honors Program Projects

No abstract provided.

The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse

Chancellor’s Honors Program Projects

No abstract provided.

Social Media Increases Wine Sales And Consumption, Quinn Watson

Agribusiness

The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.

This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …

A Qualitative Study Of 4-H State And Field Faculty Use Of Social Media To Communicate With Youth, Volunteers, And Stakeholders, Mary Christina Sorenson

LSU Master's Theses

The purpose of this study is to explore the type of social media technology utilized by 4-H field and state faculty to communicate with 4-H members, volunteers, and advisory board members. As youth increase their use of technology for communications it is critical for youth development agents to adapt to new communication methods Qualitative research methods were used to explore this topic. Guiding questions were developed from the empirical literature. Responsive interviewing technique was used to gather data. A purposeful sample was chosen for this study. The sample consisted of field and state 4-H Cooperative Extension Service faculty located in …