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Theses/Dissertations

2011

Entrepreneurial and Small Business Operations

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Full-Text Articles in Business

The Next Catalyst For Change: How Corporate Shared Value Is Reshaping Capitalism, Emily Davenport Jan 2011

The Next Catalyst For Change: How Corporate Shared Value Is Reshaping Capitalism, Emily Davenport

CMC Senior Theses

Both corporations and their global conglomerates are looking into the face of an evolving idea of capitalism. As businesses become more intertwined with society, this special relationship is becoming increasingly deterministic of the condition of the world. This paper explores the possibility that if businesses integrate shared value -- a way to combine economic and social value -- into their long-term business plans, that not only will society be better off, but the businesses themselves may be able to explore previously unrecognized potential for profits.