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Full-Text Articles in Business
Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue
Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue
Electronic Theses and Dissertations
Online specialty food and beverage marketing has developed rapidly in the last decade. With the obvious increase in the sales income, researchers showed more and more interests in this promising market. Previous studies in this field primarily focused on the demographic profiling of the online specialty food consumers as well as initial analysis in the factors that motivate their purchase behavior. However, it is far from fully explaining consumer's online shopping activities. In order to solve these problems, new methods should be attempted to determine the factors influencing consumer's online buying behavior. A cluster analysis was developed to identify what …
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
Theses Digitization Project
No abstract provided.
Designing A Framework For The Alignment Of E-Business Strategy And Consultant Engagement Processes For Australian Smes : A Cross-Case Analysis, Shirley A. Bode
Designing A Framework For The Alignment Of E-Business Strategy And Consultant Engagement Processes For Australian Smes : A Cross-Case Analysis, Shirley A. Bode
Theses: Doctorates and Masters
The majority of SMEs have neither the internal expertise nor financial resources to enable in-house development of electronic commerce and therefore turn to the services of website design consultants to assist them. Unfortunately, they often engage consultants without any clear idea of their intended e-business strategy and without due care as to effective engagement processes. This frequently leads to ineffective e-business development and a highly disaffected group of small entrepreneurs. The study suggests that there is a significant gap between the intended strategies of SMEs and the actual e-business strategy implemented. The study aimed to investigate the relationship between Australian …