Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
Route To Persuasion In The Elaboration Likelihood Model: The Role Of Self-Esteem, Hilary Salander
Route To Persuasion In The Elaboration Likelihood Model: The Role Of Self-Esteem, Hilary Salander
Honors Theses
The current study aimed to explore the relationship between the two routes to persuasion proposed in the Elaboration Likelihood Model of persuasion, the central route and the peripheral route, and an individual’s self-esteem. It was hypothesized that individuals with low self-esteem would be more likely to follow the peripheral route to persuasion due to a lack of cognitive resources needed to enter the central route, while those high in self-esteem were thought to be more likely to follow the central route. Participants were first asked to fill out a series of three short questionnaires, one of which was the Rosenberg …
Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Discovery Of Timbuktu: Geopolitical Rivalries And Myths, Katherine Van Meter
Honors Theses
This thesis examines the exploration and discovery of Timbuktu primarily focusing on the travels and narrative of René Caillié the first European to publish his successful journey to Timbucku in 1828. Timbuktu since the thirteenth century had become a romantic mystery for Europeans and stimulated massive interest in its discovery by major geographical Societies. Through a mixture of primary and secondary sources I am able to analyze the geopolitical rivalries and myths surrounding Timbuktu that would instigate the travels of twenty-five English, fourteen Frenchmen, two Americans and one German which the majority of resulted in death. Examining Caillié’s published narrative …