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Theses/Dissertations

Honors Theses

2010

Sales and Merchandising

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Harley-Davidson, Inc.: A Strategic Audit, Sheila Lenz Dec 2010

Harley-Davidson, Inc.: A Strategic Audit, Sheila Lenz

Honors Theses

Thesis presents a strategic audit to assess the strategy of Harley-Davidson, Inc. Includes financial information, risks and strategies, and marketing information.

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