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The Effectiveness Of Promotions In Minor League Baseball : A Study Of The Eastern League, Collin R. Zucker
The Effectiveness Of Promotions In Minor League Baseball : A Study Of The Eastern League, Collin R. Zucker
Honors Theses
Minor League Baseball (MiLB) is comprised of 247 teams playing in 17 leagues at six different levels. Every team in these leagues is an affiliate of a Major League Baseball (MLB) team, but many are privately owned and are therefore financially independent. While MiLB primarily serves as a development environment for future MLB players, profit maximization is still a goal of various front offices. Minor League Baseball has existed for over a century but only recently have teams been regarded as profitable investments. In Forbes’ “Most Valuable Minor League Teams” list published in 2016, the average value of the top …