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The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford
The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford
Honors Theses
This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.
Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …
Investors' Reaction To The Passing Of The Indian Companies Act, 2013, Melisa Ann Ruhupatty
Investors' Reaction To The Passing Of The Indian Companies Act, 2013, Melisa Ann Ruhupatty
Honors Theses
This research seeks to determine whether mandated corporate social responsibilty (CSR) is value relevant to investors, specifically investors of Indian companies affected by the Companies Act, 2013 which requires companies meeting specific financial criteria to spend 2% of their three-year average net profits towards social initiatives. Recommended social initiatives include the development and implementation of environmentally sustainable businesss practices. Using the event study methodology, this study compares the cumulative abnormal returns (CAR) of companies recognized as CSR-active on the Bombay Stock Exccange (BSE) with those not recognized as CSR-active. Recognized CSR-active companies were determined through the use of the BSE …
Battle For Control: How Venture Capitalists Affect The Development Of Businesses, Jeffery Neil Wacaster
Battle For Control: How Venture Capitalists Affect The Development Of Businesses, Jeffery Neil Wacaster
Honors Theses
In my new podcast series, I interview business leaders to determine the affect of venture capital on the entrepreneur. First, I interview a serial startup entrepreneur to find out the true nature of venture capital, how to go about getting it, and how it affects the creative process. Next, I interview a blogger who thinks that venture capital can be very detrimental to business startups, and get his perspective on related issues.
The interviewees:
1. Michah Baldiwn a) current CEO of Grahic.ly b) He and his team have raised over $350 million dollars of startup money
2. Peter Ireland a) …