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Articles 1 - 6 of 6
Full-Text Articles in Business
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
Honors Theses
Prior research on self-monitoring has indicated high self-monitors will moderate their behavior based upon their environment, whereas low self-monitors listen to internal cues to make behavioral decisions. Within the consumer research, there appears to be individual differences in product evaluation. Self-monitoring orientation has emerged as one explanation for variance in product assessment. High self-monitors have indicated to be more receptive to image-based advertising. Conversely low-monitors have shown to be drawn to quality-based advertisements. Thus, other attributes such as product design, specifically color, appear to be moderators in product assessment among high and low self-monitors. The current research examined the possible …
Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn
Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn
Honors Theses
Over the past thirty-or-so years, there has been a large increase of tourism in East Africa. In the coastal town Bagamoyo of Tanzania, many young men have made a career out of the tourist-industry – by producing tourist art. In this paper, I analyze the lives of local artists in Bagamoyo, as well as argue that they brand their art in particular ways that align with their ideas of tourist expectations and preconceived ideas of Africa. I argue that these artists practice different types of branding – primarily depicting Africa as primitive and wild, as they see producing art as …
The Origins And Evolution Of Corporate Sponsored Film, Clara Boesch
The Origins And Evolution Of Corporate Sponsored Film, Clara Boesch
Honors Theses
Though possibly one of the most extensive genres in cinematic history, corporate sponsored films have been largely untouched by both historians and film critics. This thesis explores the origins and evolution of corporate-sponsored film resulting from the technological and economic climate of the nation from the late 19th century to the mid-20th century. It references the works of a few specialists in the field such as Rick Prelinger and Walter Klein, among others, as well as contemporary publications such as the trade journal Business Screen. In addition, it critically analyzes corporate-sponsored films from the pre-and post‐war periods to identify the …
Route To Persuasion In The Elaboration Likelihood Model: The Role Of Self-Esteem, Hilary Salander
Route To Persuasion In The Elaboration Likelihood Model: The Role Of Self-Esteem, Hilary Salander
Honors Theses
The current study aimed to explore the relationship between the two routes to persuasion proposed in the Elaboration Likelihood Model of persuasion, the central route and the peripheral route, and an individual’s self-esteem. It was hypothesized that individuals with low self-esteem would be more likely to follow the peripheral route to persuasion due to a lack of cognitive resources needed to enter the central route, while those high in self-esteem were thought to be more likely to follow the central route. Participants were first asked to fill out a series of three short questionnaires, one of which was the Rosenberg …
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Honors Theses
Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and …
The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long
The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long
Honors Theses
The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news …