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Full-Text Articles in Business

Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan May 2022

Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan

Chancellor’s Honors Program Projects

No abstract provided.


The Faceid Canine Door Business Plan, Oliver Maxwell Martins May 2022

The Faceid Canine Door Business Plan, Oliver Maxwell Martins

Chancellor’s Honors Program Projects

No abstract provided.


The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey May 2021

The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey

Chancellor’s Honors Program Projects

No abstract provided.


Artists On The Rise: An Exploration Of The Role That Brand Collaboration Prestige Plays In The Development Of Identification And Artist Attractiveness, Isabel Soldner May 2021

Artists On The Rise: An Exploration Of The Role That Brand Collaboration Prestige Plays In The Development Of Identification And Artist Attractiveness, Isabel Soldner

Chancellor’s Honors Program Projects

No abstract provided.


Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman May 2020

Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman

Chancellor’s Honors Program Projects

No abstract provided.


Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright May 2020

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


The High Rise Storage System, Justin H. Harmon Dec 2019

The High Rise Storage System, Justin H. Harmon

Chancellor’s Honors Program Projects

No abstract provided.


Evaluating The Impact Of The Chief Digital Officer On Firm Performance, Ashley Lauren Roepke May 2019

Evaluating The Impact Of The Chief Digital Officer On Firm Performance, Ashley Lauren Roepke

Chancellor’s Honors Program Projects

No abstract provided.


The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh May 2019

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

Chancellor’s Honors Program Projects

No abstract provided.


Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers May 2019

Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers

Chancellor’s Honors Program Projects

No abstract provided.


Yes, We Can Brewing Company, Madison Hailey Murphy May 2019

Yes, We Can Brewing Company, Madison Hailey Murphy

Chancellor’s Honors Program Projects

No abstract provided.


Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers May 2019

Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers

Chancellor’s Honors Program Projects

No abstract provided.


Veterinary Telemedicine Perception And Utilization Intention, Chandler Hawk Dec 2018

Veterinary Telemedicine Perception And Utilization Intention, Chandler Hawk

Chancellor’s Honors Program Projects

No abstract provided.


Attendance For The Knoxville Ice Bears And Elements That Have An Impact, Rebekah Jackson Dec 2016

Attendance For The Knoxville Ice Bears And Elements That Have An Impact, Rebekah Jackson

Chancellor’s Honors Program Projects

No abstract provided.


Brand Positioning Vs. Employee Behavior, Kaitlin Day Waters May 2016

Brand Positioning Vs. Employee Behavior, Kaitlin Day Waters

Chancellor’s Honors Program Projects

No abstract provided.


#Sponsored: The Emergence Of Influencer Marketing, Steven Woods May 2016

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.


Changing The Industry, Spotify, Seth A. Carver May 2016

Changing The Industry, Spotify, Seth A. Carver

Chancellor’s Honors Program Projects

No abstract provided.


The Four-Hour Film Festival, James Christopher Agan May 2016

The Four-Hour Film Festival, James Christopher Agan

Chancellor’s Honors Program Projects

No abstract provided.


Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg Dec 2015

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.


Increasing Attendance In The National Premier & Women's Premier Soccer League, Madison M. Moreland May 2015

Increasing Attendance In The National Premier & Women's Premier Soccer League, Madison M. Moreland

Chancellor’s Honors Program Projects

No abstract provided.


Mhealth: A Comprehensive And Contemporary Look At Emerging Technologies In Mobile Health, Kyle Leon West May 2014

Mhealth: A Comprehensive And Contemporary Look At Emerging Technologies In Mobile Health, Kyle Leon West

Chancellor’s Honors Program Projects

No abstract provided.


Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro May 2014

Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro

Chancellor’s Honors Program Projects

No abstract provided.


Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu May 2014

Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu

Chancellor’s Honors Program Projects

No abstract provided.


The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins May 2014

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

Chancellor’s Honors Program Projects

No abstract provided.


A Comparison Of The Visual Branding Of The University Of Tennessee To The University Of Minnesota And Clemson University, Jasmine Au May 2012

A Comparison Of The Visual Branding Of The University Of Tennessee To The University Of Minnesota And Clemson University, Jasmine Au

Chancellor’s Honors Program Projects

No abstract provided.


Generation Y And Sustainability, Shelby L. Talbott May 2012

Generation Y And Sustainability, Shelby L. Talbott

Chancellor’s Honors Program Projects

No abstract provided.


The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard May 2012

The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard

Chancellor’s Honors Program Projects

No abstract provided.


Mountain Dew's Brand Personality, Cara Nicole Hollenbeck May 2012

Mountain Dew's Brand Personality, Cara Nicole Hollenbeck

Chancellor’s Honors Program Projects

No abstract provided.


Facebook And College Students: Is Marketing Effective, Kelsey Craig May 2011

Facebook And College Students: Is Marketing Effective, Kelsey Craig

Chancellor’s Honors Program Projects

No abstract provided.


The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse May 2011

The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse

Chancellor’s Honors Program Projects

No abstract provided.