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The Effects Of Environmental Consciousness And Menu Information On Consumers’ Perceptions Of Restaurant Image And Purchase Behavior Related To Local Foods, Daniel A.G. Remar

Theses and Dissertations

Sustainability initiatives have become increasingly important and relevant to the foodservice industry. Despite the fact that consumer demand for sustainable restaurant practices has grown substantially over the last 10 years, consumers’ pro-environmental attitudes and behavioral intentions are not always turned into concordant behavior. Though foodservice operators continue to make progress in developing new methods and strategies for implementing sustainable practices into operations, getting consumers to behave in accordance with their demand is a major challenge.

The purpose of this quasi-experimental study is to determine if consumers’ attitudes towards local food, widely considered a sustainable restaurant practice, are congruous with their …