Business Commons^™

Balancing Conservation And Enjoyment: A Case Study Of Sustainable Tourism In Yellowstone National Park, Rachel E. Killen

Senior Theses

This paper explores the successes and challenges of integrating sustainable tourism in the US National Park System, focusing on the partnership between the National Park Service and the hospitality concessioner in Yellowstone National Park. Through a survey questionnaire and semi-structured interviews, managers of the hospitality company in Yellowstone revealed that their successful collaboration with NPS has resulted in the integration of diverse perspectives and fulfillment of the dual mandate of a US National Park. Despite challenges such as conflicts with historical preservation and the park's remote location, Yellowstone has successfully implemented all three pillars of sustainability in its operations while …

Advertising And Social Media Strategy For America’S National Parks: A Case Study Of Congaree National Park, Abigail Gallup

Senior Theses

Advertising for America’s National Parks comes in many different forms but is highly limited for national parks with lower visitation rates and less funding. Congaree National Park located just outside of Columbia, South Carolina has a small budget for advertising and goals to increase their visitation rates and visitor diversity. Particularly, Congaree rangers hope to increase visitation from the local Black community which surrounds Congaree National Park. Rangers at Congaree mainly use social media to advertise but have also investigated other forms of advertising and fundraising as well, including a Friends of Congaree Swamp license plate. This thesis will show …

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

The Asia Culture Shock Experience, Judith Lin

Senior Theses

While students go abroad to learn about new cultures and advance their language skills, there is typically an initial culture shock when entering these unfamiliar environments. It is important to understand the causes and effects of culture shock, in particular experiences in Asia, a region whose culture is significantly different from the individualist cultures in the United States and Europe. While being exposed to new cultures is increasingly important for our interdependent world, it becomes more important to observe reactions to that exposure and understand how those reactions form or how to handle them. In particular, students who study abroad …