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Theses/Dissertations

University of Mississippi

Business Administration, Management, and Operations

2013

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Full-Text Articles in Business

An In-Depth Comparison Of Three Fast Food Industry Giants: How Chick-Fil-A Differs From Mcdonald's And Wendy's In The Growth From Humble Beginnings To Become Multi-Billion Dollar Companies, Jonathan Cardwell Jan 2013

An In-Depth Comparison Of Three Fast Food Industry Giants: How Chick-Fil-A Differs From Mcdonald's And Wendy's In The Growth From Humble Beginnings To Become Multi-Billion Dollar Companies, Jonathan Cardwell

Honors Theses

From humble beginnings to industry giants, three companies have combined for over 163 years of implementing innovative business models and growing sales across the globe. Chick-fil-A, McDonald's, and Wendy's have accounted for tens of billions of dollars in sales revenue since their respective inceptions. Chick-fil-A is a family-owned company started and run by S. Truett Cathy and his children. McDonald's is an industry juggernaut created by Ray Kroc, and Dave Thomas founded Wendy's. Over the years, Chick-fil-A has prioritized its growth by maintaining their high quality standards in exchange for a slower growth rate. McDonald's has grown rapidly to an …