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Influences Of Product Concept Demonstrations In Trade Shows: Two Essays, Taewan Kim
Influences Of Product Concept Demonstrations In Trade Shows: Two Essays, Taewan Kim
Marketing - Dissertations
I study the effects of product concept demonstrations on firm value and on firms' profit using two different methods: empirical and analytical approaches.
Utilizing an event study, in Essay 1, I assess the effects of product concept demonstrations in trade shows on abnormal stock returns and risks. My investigation has two interconnected parts: (1) analysis of the firms' decision on how many concepts to demonstrate and what would be the concept mix; and (2) analysis of investor reactions to the demonstration that influence the firm value and risk. I find that the number of concept demonstrations are influenced by the …
Essays On Risk Mitigation Methods In Global Supply Chain Management, John Hyung Il Park
Essays On Risk Mitigation Methods In Global Supply Chain Management, John Hyung Il Park
Business Administration - Dissertations
In this dissertation, we study risk mitigation methods in the area of global supply chain management. Recent economic uncertainties such as the U.S. credit and the Greek debt crises, and natural disasters such as the Japanese tsunami create a greater amount of uncertainty and risk for global supply chain operations. The goal of the dissertation is to develop new prescriptive policies for multinational corporations and global relief organizations in order to assist them in mitigating the risks present in their operating environment in an effective manner.
The first essay of the dissertation investigates how a multinational corporation can effectively hedge …