Business Commons^™

How Did Nike Get The Swoosh Into Skateboarding? A Study Of Authenticity And Nike Sb, Brandon Gomez

Media Studies - Theses

Skateboarding is widely regarded as a subculture that is highly resistant to any type of integration or co-option from large, mainstream companies. In 2002 Nike entered the skateboarding market with its Nike SB line of shoes, and since 2004 has experienced tremendous success within the skateboarding culture. During its early years Nike experienced a great deal of backlash from the skateboarding community, but has recently gained wider acceptance as a legitimate company within this culture. The purpose of this study is to examine the specific aspects of authenticity Nike was able achieve in order to successfully integrate into skateboarding. In …

The R&D Boundaries Of The Firm And The Governance Of R&D Alliances: Essays On Institutions, Strategic Considerations And Contract Structure, Jason Michael Pattit

Management - Dissertations

The three essays in this dissertation examine questions related to the R&D boundaries of the firm and the governance of R&D alliances. The first essay draws on institutional theory to examine the history of corporate R&D in the U.S. since the mid-19th century. Formal and informal institutional rules and constraints are shown to play a role in the initial rise of markets for technology in the 19th century, their decline during the early-20th century, and their eventual return at the end of the 20th century. The influence of formal and informal institutions on the adoption of in-house R&D labs in …

Small Audit Firms And Earnings Manipulations, Huichi Huang

Business Administration - Dissertations

This paper examines the monitoring role of small audit firms (i.e., those with 100 or fewer clients who are subject to different levels of oversight by the PCAOB) on earnings management. Specifically, I examine the relationship between earnings manipulations and the use of small audit firms. I find that small audit firms are less able to constrain managers' opportunistic use of discretionary accruals. However I find no evidence that small audit firms are associated with real activities manipulation. By investigating a specific group of audit firms that are the smallest in the audit market, this study extends our understanding of …

Essays On Operational Flexibilities In Production Planning Under Supply And Quality Uncertainty, Tim Noparumpa

Business Administration - Dissertations

This dissertation investigates the use of operational flexibilities in production planning in order to mitigate the negative effects of supply and quality uncertainty. Uncertainties in supply and quality are commonly experienced among agro-businesses, and in particular, in the wine industry. The goal of the dissertation is to provide prescriptive solutions in mitigating such risks from the lives of agricultural businesses.

The first essay of the dissertation examines the impact of supply and quality uncertainty on the investment decisions made by winemakers who lease vineyard space to grow their own fruit. At the end of the growing season, the winemaker receives …

Essays On Risk Mitigation Methods In Global Supply Chain Management, John Hyung Il Park

Business Administration - Dissertations

In this dissertation, we study risk mitigation methods in the area of global supply chain management. Recent economic uncertainties such as the U.S. credit and the Greek debt crises, and natural disasters such as the Japanese tsunami create a greater amount of uncertainty and risk for global supply chain operations. The goal of the dissertation is to develop new prescriptive policies for multinational corporations and global relief organizations in order to assist them in mitigating the risks present in their operating environment in an effective manner.

The first essay of the dissertation investigates how a multinational corporation can effectively hedge …

Business Exits And Reentry: Demand And Supply Explanations Of Entrepreneur Career Choices, Sharon Alicia Simmons

Entrepreneurship and Emerging Enterprises - Dissertations

This dissertation is a compilation thesis consisting of three research studies on the normative and personal expectations that influence entrepreneurial engagement subsequent to business exits. Collectively, the three studies provide insights into how and when variances between performance expectations and actual business outcomes shift the demand and supply of different groups of experienced entrepreneurs. On the demand side, I theorize and empirically examine variances in acts and modes of entrepreneurial engagement that correlate to informal (stigma of business failure, masculine norms) and formal (regulatory environment) institutional contexts. On the supply side, I develop propositions about cognitive aspects of business exits …

Does Corporate Governance Influence Misstatement Disclosure Timeliness?, Rapheal Joseph Hamilton

Business Administration - Dissertations

The relationship between corporate governance and firm disclosure for firms in crisis, specifically firms in violation of GAAP, may differ from the relationship demonstrated in prior literature between governance and voluntary disclosure. An emerging stream of disclosure literature assumes that the relationship between corporate governance and misstatement disclosure choices mirror that found in prior voluntary disclosure literature though no study has empirically demonstrated that a similar relationship exists. Using a sample of 302 accounting irregularities disclosed between 2000 and 2006, I investigate the role of corporate governance, including both internal and external mechanisms, in influencing misstatement disclosure timeliness. I provide …

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Honors Capstone Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Honors Capstone Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

3d – Personalized Statues Business Plan: Istatue, Junjie Li

Honors Capstone Projects - All

Opportunity Statement

As people in our current society are becoming more fashionable and self-expressive, the demand of products that can enhance uniqueness and demonstrate personality is increasing drastically. iStatue, with the introduction of 3D Personalized Statues, will provide a unique product with quality and satisfaction to its customers.

Business Concept & Product

iStatue will challenge market leaders Build-a Bear Workshop and American Girl with a personalized toy to satisfy customers’ unique needs. The sculpture is a personalized toy in which the face head of the statues are made based on the picture of customers and customers control over which the …

Short Line Railroading In The Northeastern United States: Its Relevance And Future In Connecting Industry To The North American Rail Network, William Jay Hotaling

Honors Capstone Projects - All

Short line railroads are vital links in the North American rail network. To remain profitable and viable they must keep abreast of technological advancement and increase cooperation both amongst themselves and with large railroads. Short line railroads fulfill a need in the market place: efficiently distributing and collecting freight transferred locally, nationally, and abroad. Their health and success are a vital component to the continued economic viability of industry in the American northeast. This paper examines short line railroading in the northeastern United States and its relevance and future in connecting industry to the North American Rail Network.

To determine …

Capitalization Structure: The Effects Of Leverage On Growth Prospects, Laura Cawley, Roers Janku

Honors Capstone Projects - All

In this paper we quantitatively analyzed capital structure to lead to an understanding of the effects of debt within capital structure. Utilizing EBITDA growth as a proxy for the effects of leverage, we quantitatively analyzed the impact of the capitalization decision. Through the use of a model we analyzed 180 companies to come to conclusions about the EBITDA growth rate necessary as determined by leverage.

University Union: Becoming Syracuse University’S Official Programming Board And A College Programming Paradigm, Robert John Dekker

Honors Capstone Projects - All

This Capstone project completed per the requirements of the Renee Crown University Honors Program in form is part research paper, part personal narrative, part topical history, part business plan, part guide and resource, and part portfolio. It is structured in four critical parts. The first will be a history of programming at Syracuse University as it relates to the history of University Union, the university’s official programming board. This overview covers fifty years, beginning in 1962 with the founding of the board. Following this will be an assessment of the capacity of college programming to further the goals of unifying, …

Fifa 2014 World Cup: Brazil’S Unending Headache: An Economic Investment That Challenges The Country’S Future, Bruna Almeida Lopes Barreto

Honors Capstone Projects - All

Brazil is soccer. The game is so deeply ingrained in daily life - in Brazilian identity and self-esteem- that they define each other. Soccer is so profoundly intertwined with Brazilian culture that familiarity with the sport begins early, producing a bottomless pool of talent. Year after year, soccer stars seem to roll out of Brazil like cars off a factory assembly line; it’s a natural talent that grows in almost every Brazilian child. Soccer means passion to Brazilians; it is the symbol of their nationality, as they have proven to be very the best at it.

Now, Brazil finally has …

The Effects Of Foreign Direct Investment On Sovereign Debt Sustainability In Latin America, Oriana I. Fuentes

Honors Capstone Projects - All

Sovereign debt has been a central political issue in Latin American nations for many years, especially considering the region’s long history of defaults and restructurings. Finding ways to grow sustainably at manageable levels of indebtedness has certainly been a challenge, especially with the large number of factors that play into how a nation finances itself and its growth. One of these factors, foreign direct investment (FDI), has attracted significant attention after countries became more politically stable and protective of investor interests in the early 1990s. As a result, inflows of FDI have grown at record levels reaching over $112 billion …