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Full-Text Articles in Business
Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers' Customer-Based Brand Equity, Hagai Gringarten
Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers' Customer-Based Brand Equity, Hagai Gringarten
Graduate Student Dissertations, Theses, Capstones, and Portfolios
Developing, improving, and achieving sustainable advantage is becoming more challenging than ever before. This is due in part to the complexity and the rapidly changing marketing environment. No matter how strong brands are, it is getting harder to achieve and sustain brand equity. Increasingly, firms realize that branding is one of the most valuable intangible assets that firms have. This study aims to provide a better understanding of customer-based brand equity (CBBE) in the era of super brands.
Consumers often base their buying decisions on impressions of price and store image. The objective of the study was to acquire an …
The Effects Of The Economy, Perception Of Business Law, External Anchors, And Ethical Behavior On Corporate Social Responsibility In Developing Countries, Ihab Nasser
Graduate Student Dissertations, Theses, Capstones, and Portfolios
Corporate social responsibility (CSR) is a concept that has attracted worldwide attention and gained a new resonance in the global economy. According to Werther and Chandler (2006), the meaning of CSR can be discerned from the three words in the phrase: corporate, social, and responsibility. Corporate social responsibility covers the relationship between the corporation and the societies with which it interacts (Werther & Chandler, 2006).
While CSR has received increasing attention in recent years, as a postulate for ethical and responsible behavior in business, Belal (2001) noted that most CSR studies have been conducted in developed countries, such as most …
Managerial Competencies And Exemplary Leadership In The Lodging Industry: An Empirical Study, Fadila Maraouch
Managerial Competencies And Exemplary Leadership In The Lodging Industry: An Empirical Study, Fadila Maraouch
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In facing the rising demand for improved quality, reduced costs, and constant innovation, the need to continuously upgrade knowledge, skills, and abilities is essential for all leadership roles including those held by executives, managers, and supervisors (Kay & Russette, 2000; Mirabile, 1997; Okeiyi, Finley, & Postel, 1994; Sandwith, 1993; Tas, 1988; Tas, LaBreque, & Clayton, 1996). With management scholars racing to meet this demand, competency modeling has become one of the most frequently used techniques to help organizations profile jobs, select, as well as prepare the right person for the right leadership position (Katz, 1955; Sandwith, 1993).
Under the …