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Taiwanese Consumers' Perceptions Of Luxury Handbags: The Country-Of-Origin Effect, Hsin-Tien Han

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The research on the effect of "country-of-origin" (COO) or "Made in.. ." label has attracted extensive attention from academic researchers and marketers for the past three decades. Moreover, the country-of-origin effect will be more progressively salient in the era of the global marketplace due to multinational companies who are seeking production in lower cost countries. Thus, considering the country-of-origin effect on consumers' perceptions of products becomes more important. This study is the first to examine the country-of-origin effect, and how it may possibly influence Taiwanese consumers' perception and purchase intentions when evaluating a luxury handbag.

The specific purpose of this …

Relationship Between Guest Perceptions Of Service Quality And Customer Loyalty In The Hotel Industry In South Florida, Chen-Hsien Lin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The chief goal hotels strive to accomplish is to satisfy and retain their customers. Previous research showed that contented hotel guests are more likely to revisit a hotel than guests who were somehow dissatisfied (Schall, 2003). South Florida is one of the most attractive destinations in the U.S. for tourists. The hotel industry in South Florida has grown rapidly in recent years to serve the increasing number of tourists. However, studies regarding the hotel industry in South Florida are limited. This study attempted to scrutinize and investigate the relationship between service quality and customer loyalty in the hotel industry in …

Transformational Leadership Of Sales Managers And Job Satisfaction Of Sales Associates In The Fast Moving Consumer Goods Industry In Taiwan, Yu-Jia Hu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Literature review in sales content supported the theory that sales manager's transformational leadership has a vital influence on the job satisfaction of sales associates, while job satisfaction has significant influence on the sales associates' work behaviors. Very limited studies have extensively examined the relationship between sales managers' transformational leadership and sales associates' job satisfaction, while recent research has focused on how transformational leadership applies to sales management situations.

The purpose of this research is to examine the relationship between transformational leadership of sales managers and job satisfaction of sales associates in the Fast Moving Consumer Goods (FMCG) industry in Taiwan. …

Perceived Service Quality, Emphasizing Empathy Of Service Providers And Retention Of Customers In A Commercial Bank In Bangkok, Thailand, Chaiyaset Promsri

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Using emotional intelligence of service providers in the service industry has increasingly been considered as a strategy to satisfy and retain customers (Lynn, 2004). However, the research in this area is scant. This study is the fist to examine and explore the relationship between service quality emphasizing empathy as emotional intelligence competence and customer retention in a commercial bank in Bangkok, Thailand.

The specific purposes of this explanatory quantitative study were (a) to describe banking customers of the specific commercial bank headquarters in terms of socio-demographic characteristics, their perceptions of service quality of service providers, and customer retention (behavioral intentions …

The Influence Of Training Evaluations On The Training Transfer: An Experience In A Multinational Venezuelan - American Corporation, Nerza Rey De Polanco

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Literature in the area recognizes that one of the best ways to reach training effectiveness is by increasing the rate of training transfer. However, people often are not able to successfully apply what they learn in training back to their work. This study proposes that to achieve a positive training transfer rate it is necessary to develop and implement a formal evaluation training system, which is able to track all factors individual and organizational- affecting transfer effectiveness before and after training occurs. In order to empirically demonstrate the influence of the pre and post- training evaluations on the transfer rate, …