Business Commons^™

The Impact Of Web Site Design On Consumer Loyalty In Business-To-Consumer (B2c) Internet Commerce: A Rhetorical Approach, Tsai-Shin Fong

Graduate Student Dissertations, Theses, Capstones, and Portfolios

With an enormous multitude of potential consumers globally, the Internet offers an opportunity that merchants have never before seen. Corporate giants to small businesses considered investments of large amounts of time, money, resources, man-hours, and venture capital a wise decision when considering the potential return-on-investment (ROI) of the Internet boom of the early to mid 1990's. However, electronic commerce has experienced the meteoric rise and subsequent crash of any behemoth entity cast aloft without moorings or foundation. When millions of dollars were lost, experts emerged &om the ashes and attempted to develop new paradigms designed to explain the failure, redirect …