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Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin
Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin
Graduate Student Dissertations, Theses, Capstones, and Portfolios
Factors influencing Major League Baseball fans' brand loyalty is important because these fans bring significant financial benefits to the industry every year, and stimulate economic growth in the United States. An intercept and quota sampling plan resulted in a sample of 285 Florida Marlins fans and 213 Tampa Bay Devil Rays fans for this comparative and correlational study. The purpose was to test for an explanatory relationship among fans' characteristics, influencing factors, and the loyalty of fans to a winning team and to a losing team. Comparative and multiple regression analyses tested hypothesized relationships among fan characteristics, brand association attributes, …
A Study On Intercollegiate Athletics: Should Student-Athletes Receive Pay For Play?, Darryl Matus
A Study On Intercollegiate Athletics: Should Student-Athletes Receive Pay For Play?, Darryl Matus
Graduate Student Dissertations, Theses, Capstones, and Portfolios
As can be said for many organizations, the National Collegiate Athletic Association (NCAA) will have many issues to contend with in the 21' century. New rules and regulations have been implemented over the past 10 years among all three divisions. Different and similar issues face all universities and colleges holding membership in the Association, which is based in Indianapolis, Indiana. One of the major issues facing the NCAA is whether student-athletes should be paid for their services due to the commercialization that has taken place over the past 25 years.
All NCAA sponsored sports are amateur based. However, with many …
It's All Relative: A Study On The Acceptance Of Family Employment In College Athletics, Jennifer E. Cirillo
It's All Relative: A Study On The Acceptance Of Family Employment In College Athletics, Jennifer E. Cirillo
Graduate Student Dissertations, Theses, Capstones, and Portfolios
Nepotism is a dirty little word: Related individuals work together in entertainment, medicine, education and yes, even sports administration. This study proposes to identify the acceptance of relatives, by blood or by marriage, working together in NCAA Division II colleges in the southeastern United States. "Nepotism" is an arguably accurate descriptor of arrangements of relatives working together. However, the potential for real as well as asserted preferential treatment is shown to exist. Further, as the trend of couples working in the same discipline grows, whether or not a candidate accepts a position may be determined by the potential manager's acceptance …
A History Of Athletics: Lynn University And It's Predecessors, Chris Emerson
A History Of Athletics: Lynn University And It's Predecessors, Chris Emerson
Graduate Student Dissertations, Theses, Capstones, and Portfolios
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The Study Of Third Party Reimbursement And Its Effect On The Responsibilities And Salaries Of Certified Athletic Training In The Clinical Setting, Les Fuller
Graduate Student Dissertations, Theses, Capstones, and Portfolios
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The Effects Sports Agents Have On Professional Sports, Ramona Franklin
The Effects Sports Agents Have On Professional Sports, Ramona Franklin
Graduate Student Dissertations, Theses, Capstones, and Portfolios
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Do Women Have The Same Opportunity As Men To Coach Teams Of The Opposite Sex At The Ncaa Division Ii Level?, Jeff Studdard
Do Women Have The Same Opportunity As Men To Coach Teams Of The Opposite Sex At The Ncaa Division Ii Level?, Jeff Studdard
Graduate Student Dissertations, Theses, Capstones, and Portfolios
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