Business Commons^™

Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Factors influencing Major League Baseball fans' brand loyalty is important because these fans bring significant financial benefits to the industry every year, and stimulate economic growth in the United States. An intercept and quota sampling plan resulted in a sample of 285 Florida Marlins fans and 213 Tampa Bay Devil Rays fans for this comparative and correlational study. The purpose was to test for an explanatory relationship among fans' characteristics, influencing factors, and the loyalty of fans to a winning team and to a losing team. Comparative and multiple regression analyses tested hypothesized relationships among fan characteristics, brand association attributes, …

A Study On Intercollegiate Athletics: Should Student-Athletes Receive Pay For Play?, Darryl Matus

Graduate Student Dissertations, Theses, Capstones, and Portfolios

As can be said for many organizations, the National Collegiate Athletic Association (NCAA) will have many issues to contend with in the 21' century. New rules and regulations have been implemented over the past 10 years among all three divisions. Different and similar issues face all universities and colleges holding membership in the Association, which is based in Indianapolis, Indiana. One of the major issues facing the NCAA is whether student-athletes should be paid for their services due to the commercialization that has taken place over the past 25 years.

All NCAA sponsored sports are amateur based. However, with many …

The Effects Of The 1994 Major League Baseball Strike On The Business Of Professional Baseball, Adam Gruber

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This paper is about the economic implications of the 1994 Major League Baseball strike. The researcher attempted to discover if the 1994 Major League Baseball strike had negative economic implications on the business of Major League Baseball. Information was gathered from standard information sources, as well as a survey conducted by the author. The author concluded that the 1994 Major League Baseball strike contributed to negative economic implications on the business of Major League Baseball. The author also concludes that another strike would have even worse economic implications on the business of Major League Baseball.

It's All Relative: A Study On The Acceptance Of Family Employment In College Athletics, Jennifer E. Cirillo

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Nepotism is a dirty little word: Related individuals work together in entertainment, medicine, education and yes, even sports administration. This study proposes to identify the acceptance of relatives, by blood or by marriage, working together in NCAA Division II colleges in the southeastern United States. "Nepotism" is an arguably accurate descriptor of arrangements of relatives working together. However, the potential for real as well as asserted preferential treatment is shown to exist. Further, as the trend of couples working in the same discipline grows, whether or not a candidate accepts a position may be determined by the potential manager's acceptance …

The Decrease In The Number Of Female Coaches For Girls And Women's Athletic Teams At The High School And Collegiate Level, Debra A. Pope

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The purpose of this study was to investigate the effects of the decreased numbers of female coaches at the high school and collegiate levels on females participating in athletics. To research this subject matter, a survey was conducted. This survey was administered to 40 female athletes at the high school level that were attending a summer girl's basketball camp in the state of North Carolina. With the range of age between 13 and 17, it was felt that the best possible overall spectrum of information for school-age female athletes would be discovered. While researching past studies, reading past and recent …

A History Of Athletics: Lynn University And It's Predecessors, Chris Emerson

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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The Study Of Third Party Reimbursement And Its Effect On The Responsibilities And Salaries Of Certified Athletic Training In The Clinical Setting, Les Fuller

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Risk Management In Youth Athletics, Scot P. Hartwell

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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The Effects Sports Agents Have On Professional Sports, Ramona Franklin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Discovering The Recreational Interests Of South Florida's Youth For Use In The Expansion Of 4-H Programs In Broward County, Florida, Thomas W. Kehlhofer

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Do Women Have The Same Opportunity As Men To Coach Teams Of The Opposite Sex At The Ncaa Division Ii Level?, Jeff Studdard

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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