Business Commons^™

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Managerial Competencies And Exemplary Leadership In The Lodging Industry: An Empirical Study, Fadila Maraouch

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In facing the rising demand for improved quality, reduced costs, and constant innovation, the need to continuously upgrade knowledge, skills, and abilities is essential for all leadership roles including those held by executives, managers, and supervisors (Kay & Russette, 2000; Mirabile, 1997; Okeiyi, Finley, & Postel, 1994; Sandwith, 1993; Tas, 1988; Tas, LaBreque, & Clayton, 1996). With management scholars racing to meet this demand, competency modeling has become one of the most frequently used techniques to help organizations profile jobs, select, as well as prepare the right person for the right leadership position (Katz, 1955; Sandwith, 1993).

Under the …

Motivation And Leadership Of Financial Advisor Associates In The Financial Services Industry, James A. Mckenzie

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The purpose of this study was to apply the platform of existing knowledge and ideas in the area of sales management with regard to the motivation of financial advisor associates (FAAs) in the financial services industry in the United States. The major theories examined in this study were: social exchange theory, leader member exchange, expectancy theory, transformational leadership, and transactional leadership. The primary focus of this non-experimental, quantitative, explanatory (correlational) research was the relationships among the independent variables (psychological climate of the workplace, the branch manager's leadership style, the demographic factors and work experience of the FAAs), and the dependent …

The Relationship Between Foreign Direct Investment And Exports From The Technology Sector In Costa Rica, Rodolfo Santamaria

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The research examined the relationship between FDI, imports and exports of the technology sector in Costa Rica. A three-stage procedure was used to examine this relationship: Testing Time Series Properties, Cointegration and Granger to estimate FDI significance and effects of FDI on technology sector exports. The results suggest an export-platform for FDI supporting that the finding may be important for Costa Rica. Also, examined were links between FDI and imports, which may show the significance effects of FDI and imports.

The study followed a causal correlational approach to analyze the relationship between FDI, imports and exports, and respective regression equations. …

Perceptions Of Age Discrimination, Organizational Justice, And Employee Attitudes On Intentions To Leave In The Engineering Industry, Courtney L. Bibby

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The U.S. Department of Labor, Bureau of Labor Statistics (2006) reported that the annual turnover rate for employees of U.S. firms rose to 41% in 2005. Employee intentions to leave among young adults are a concern in many industries where the demand for skilled employees begins to exceed the supply. This is especially true in the engineering industry, because talented and knowledgeable employees are difficult to replace.

Employee turnover represents a practical dilemma for many businesses due to the loss of qualified personnel and additional recruitment and training costs. Although little is known about employee turnover intention within the engineering …

Factors Influencing Baseball Fans' Brand Loyalty: A Comparison Of Florida Marlins And Tampa Bay Devil Rays, Yun-Tsan Lin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Factors influencing Major League Baseball fans' brand loyalty is important because these fans bring significant financial benefits to the industry every year, and stimulate economic growth in the United States. An intercept and quota sampling plan resulted in a sample of 285 Florida Marlins fans and 213 Tampa Bay Devil Rays fans for this comparative and correlational study. The purpose was to test for an explanatory relationship among fans' characteristics, influencing factors, and the loyalty of fans to a winning team and to a losing team. Comparative and multiple regression analyses tested hypothesized relationships among fan characteristics, brand association attributes, …

Relationship Among Supervisors' Transformational And Transactional Leadership Styles, And Teachers' Job Satisfaction In Taiwan Higher Education, Chi-Ling Sung

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This study examined the influence of supervisors' transformational and transactional leadership styles on job satisfaction of college and university in Taiwan. The purpose of this study was to examine the relationship between supervisors' transformational and transactional leadership styles, and the satisfaction of Taiwan's higher education instructors. The number of teachers at the university level in Taiwan rose 36.8% from 1951 to 2004; therefore faculty job satisfaction is an important issue. Schools want to keep their faculty and reputation to maintain a competitive edge. This non-experimental, quantitative, explanatory correlation and explanatory comparative survey research explores the relationship between supervisors' transformational and …

Sex-Role Orientation, Women As Managers And Transformational Leadership Among Female Law Firm Partners And Subordinates, Nathalie Lynch-Walsh

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Nearly 30% of all attorneys in the U.S. are women, but only 17% of all partners in major U.S. law firms are women. The disparity in the number of women at the top of the legal profession echoes the shortage of women at the helm of major U.S. corporations. Traditional sex-role stereotypes represent one type of "glass ceiling" barrier and stem from the different behavioral norms assigned to men (agentic) and women (communal) based on relative social status. Women exhibiting nonconforming behavior are less liked than conforming women. Conversely, women exhibiting agentic behaviors such as selfconfidence and assertiveness are seen …

Perceived Service Quality, Emphasizing Empathy Of Service Providers And Retention Of Customers In A Commercial Bank In Bangkok, Thailand, Chaiyaset Promsri

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Using emotional intelligence of service providers in the service industry has increasingly been considered as a strategy to satisfy and retain customers (Lynn, 2004). However, the research in this area is scant. This study is the fist to examine and explore the relationship between service quality emphasizing empathy as emotional intelligence competence and customer retention in a commercial bank in Bangkok, Thailand.

The specific purposes of this explanatory quantitative study were (a) to describe banking customers of the specific commercial bank headquarters in terms of socio-demographic characteristics, their perceptions of service quality of service providers, and customer retention (behavioral intentions …

A Study On Intercollegiate Athletics: Should Student-Athletes Receive Pay For Play?, Darryl Matus

Graduate Student Dissertations, Theses, Capstones, and Portfolios

As can be said for many organizations, the National Collegiate Athletic Association (NCAA) will have many issues to contend with in the 21' century. New rules and regulations have been implemented over the past 10 years among all three divisions. Different and similar issues face all universities and colleges holding membership in the Association, which is based in Indianapolis, Indiana. One of the major issues facing the NCAA is whether student-athletes should be paid for their services due to the commercialization that has taken place over the past 25 years.

All NCAA sponsored sports are amateur based. However, with many …

It's All Relative: A Study On The Acceptance Of Family Employment In College Athletics, Jennifer E. Cirillo

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Nepotism is a dirty little word: Related individuals work together in entertainment, medicine, education and yes, even sports administration. This study proposes to identify the acceptance of relatives, by blood or by marriage, working together in NCAA Division II colleges in the southeastern United States. "Nepotism" is an arguably accurate descriptor of arrangements of relatives working together. However, the potential for real as well as asserted preferential treatment is shown to exist. Further, as the trend of couples working in the same discipline grows, whether or not a candidate accepts a position may be determined by the potential manager's acceptance …

Effectiveness And Efficiency Of Investment Strategies: A Simulation Model, Ellen Ramsey

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This dissertation, through an historical study, attempts to give the reader a clear depiction of different types of investment strategies. The four diverse investment strategies, as compared to the Optimal Strategy, were tested from December 1, 1997, through January 30, 2001 Three years of daily closing price data was obtained and utilized within a simulated model. Ten stocks, from ten diverse sectors, listed on the S&P 500 as well as the National Association of Investment Clubs (NAIC) 1999 Individual Investor's Top 100 Index, were analyzed and evaluated for each investment strategy over the duration of the study. By using Standard …

A History Of Athletics: Lynn University And It's Predecessors, Chris Emerson

Graduate Student Dissertations, Theses, Capstones, and Portfolios

-

The Study Of Third Party Reimbursement And Its Effect On The Responsibilities And Salaries Of Certified Athletic Training In The Clinical Setting, Les Fuller

Graduate Student Dissertations, Theses, Capstones, and Portfolios

-

The Effects Sports Agents Have On Professional Sports, Ramona Franklin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

-

Do Women Have The Same Opportunity As Men To Coach Teams Of The Opposite Sex At The Ncaa Division Ii Level?, Jeff Studdard

Graduate Student Dissertations, Theses, Capstones, and Portfolios

-

A Study Of Russia And The Opportunities It Offers Foreign Investors: Bleak Statistics, Bleak Politics, Prithvi Raj Urs

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Russia has experienced two momentous revolutions during the twentieth century. The overthrow of the czar in 1917 began the first. After a brief attempt at democratic rule, Lenin's Bolshevik Communists seized power in 1918 and established a totalitarian government, naming the remade Russian empire as the Union of Soviet Socialist Republics.

The seeds of the second revolution were sown with the elevation in 1985 of the reform minded Mikhail Gorbachev to the leadership of the Soviet Communist Party. His reforms, including perestroika (restructuring) and glasnost (openness, including limited democracy) unleashed strong forces within the Soviet Union. The revolution that Gorbachev's …

How Will Cable And Home Video Impact The Motion Picture Industry In Jamaica?, Steven-Anthony Cooke

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Objective

How will cable and home video impact the Motion Picture Industry in Jamaica?

This study examines the Motion Picture Industry in Jamaica and the impact that video rentals have had on the industry, as well as to predict the impact it may have on it in the future. The new emergence of cable operators may be in full operation in 1996. The impact that this new medium will have on the movie industry in the future will also be examined.

Methodology

• Interviews were conducted with the Managing Director of Palace Amusement Co. (1921) Ltd., a video store owner, as …