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Theses/Dissertations

Lynn University

Sales and Merchandising

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

Transformational Leadership Of Sales Managers And Job Satisfaction Of Sales Associates In The Fast Moving Consumer Goods Industry In Taiwan, Yu-Jia Hu Sep 2005

Transformational Leadership Of Sales Managers And Job Satisfaction Of Sales Associates In The Fast Moving Consumer Goods Industry In Taiwan, Yu-Jia Hu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Literature review in sales content supported the theory that sales manager's transformational leadership has a vital influence on the job satisfaction of sales associates, while job satisfaction has significant influence on the sales associates' work behaviors. Very limited studies have extensively examined the relationship between sales managers' transformational leadership and sales associates' job satisfaction, while recent research has focused on how transformational leadership applies to sales management situations.

The purpose of this research is to examine the relationship between transformational leadership of sales managers and job satisfaction of sales associates in the Fast Moving Consumer Goods (FMCG) industry in Taiwan. …


Quality Lighting's Landscape Lighting Plan To Guide The Sales Force Into Successful Sales, Christy Mazzola Apr 1995

Quality Lighting's Landscape Lighting Plan To Guide The Sales Force Into Successful Sales, Christy Mazzola

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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