Business Commons^™

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

How Will Cable And Home Video Impact The Motion Picture Industry In Jamaica?, Steven-Anthony Cooke

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Objective

How will cable and home video impact the Motion Picture Industry in Jamaica?

This study examines the Motion Picture Industry in Jamaica and the impact that video rentals have had on the industry, as well as to predict the impact it may have on it in the future. The new emergence of cable operators may be in full operation in 1996. The impact that this new medium will have on the movie industry in the future will also be examined.

Methodology

• Interviews were conducted with the Managing Director of Palace Amusement Co. (1921) Ltd., a video store owner, as …