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An Examination Of Cross-Cultural Understanding In A Global Automotive Company, A. Dale Phillips

Dissertations

Purpose of the Study

Global Motors o f the United States and Baumgart AG of Germany came together to produce an automobile that was marketable in both countries. Since this project involved people from two cultures, the purpose of this study was to examine perceived cultural markers at work during this joint vehicle development project by identifying these markers and investigating their effects on the overall success of the joint-venture project.

Methodology

I chose to use a qualitative methodology, specifically focus groups. All engineers who worked on the project team received an email inviting them to participate and assuring them …