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The Role Of Self-Concept In Consumer Behavior, Marisa Toth
The Role Of Self-Concept In Consumer Behavior, Marisa Toth
UNLV Theses, Dissertations, Professional Papers, and Capstones
Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
UNLV Theses, Dissertations, Professional Papers, and Capstones
The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …