Business Commons^™

Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou

Wayne State University Dissertations

Growing competitiveness and increasing availability of data is generating great interest in data-driven analytics across industries. One of the areas that has gained a lot of attention is Customer choice modeling, which aims to explain the choices individual customers make in choosing from a set of products based on their preferences. While effective customer choice modeling is essential to a wide variety of application domains, including retail, it is challenging in practice due to limitations around the quality of the data available for modeling and potentially complex choice behaviors. This dissertation presents a hybrid modeling approach that relies on both …

Design Thinking & Strategic Product Planning For Highly Engineered Products, Shannon Dare Wayne

Wayne State University Dissertations

This paper offers an integrated framework to systematically address routine challenges plaguing early product development for highly engineered and complex products, such as automobiles. The framework includes up-front strategic product planning leveraging ‘design thinking’ and ‘design execution’ through a structured process to enable adaptation under uncertainties in the product development lifecycle for customer delight and program success. Included is product planning, from fuzzy front-end until product launch, and prioritizing aligned strategic initiatives while integrating design thinking throughout the process. We also discuss two real-world case studies to emphasize the efficacy of the framework and to demonstrate practical examples of how …

Mixture Models With Grouping Structure: Retail Analytics Applications, Haidar Almohri

Wayne State University Dissertations

Growing competitiveness and increasing availability of data is generating tremendous interest in data-driven analytics across industries. In the retail sector, stores need targeted guidance to improve both the efficiency and effectiveness of individual stores based on their specific location, demographics, and environment. We propose an effective data-driven framework for internal benchmarking that can lead to targeted guidance for individual stores. In particular, we propose an objective method for segmenting stores using a model-based clustering technique that accounts for similarity in store performance dynamics. It relies on effective Finite Mixture of Regression (FMR) techniques for carrying out the model-based clustering with …

Proactive Coordination In Healthcare Service Systems Through Near Real-Time Analytics, Seung Yup Lee

Wayne State University Dissertations

The United States (U.S.) healthcare system is the most expensive in the world. To improve the quality and safety of care, health information technology (HIT) is broadly adopted in hospitals. While EHR systems form a critical data backbone for the facility, we need improved 'work-flow' coordination tools and platforms that can enhance real-time situational awareness and facilitate effective management of resources for enhanced and efficient care. Especially, these IT systems are mostly applied for reactive management of care services and are lacking when they come to improving the real-time "operational intelligence" of service networks that promote efficiency and quality of …

A Data-Driven And Mixed Methods Analysis Of Automotive Retail Operations Management, Mark Allen Colosimo

Wayne State University Dissertations

The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell vehicles to make a profit, and the customer desires to find a suitable …

Influential Factors In Consumer's Adoption Of Innovative Products, Mahdokht Kalantari

Wayne State University Dissertations

This dissertation addresses the challenges involved with the process of diffusion of innovations in the contexts of innovative educational materials and technological innovations.

Chapters 2 and 3 discuss building and using Online Brand Communities (OBCs) to disseminate innovative math educational materials. OBCs are known to be important platforms where consumers can communicate with the brand as well as other consumers. Through the effective use of these platforms, brands could accelerate the process of diffusion of their innovations. However, OBCs will not survive if consumers do not get engaged and participate in these communities. The purpose of this section of the …

Developing Innovation Capability In A Mass Production Organization, Mark Douglas Dolsen

Wayne State University Dissertations

ABSTRACT

DEVELOPING INNOVATION CAPABILITY IN A MASS PRODUCTION ORGANIZATION

by

MARK DOLSEN

May 2017

Advisor: Dr. Ratna Babu Chinnam

Major: Industrial Engineering

Degree: Doctor of Philosophy

Auto parts manufacturing is a key element of the North American automotive supply chain, and a significant component of the economy of Ontario, Canada. Employment in this sector declined 40% from 2003 to 2010 as the industry experienced a recession, and many firms relocated to lower wage jurisdictions as the Canadian currency strengthened against the US dollar. Experts contend that the solution for the industry lies in innovation; however, recommendations found in the current …

Project Risk Propagation Modeling Of Engineering, Procurement And Construction, Alireza Atin

Wayne State University Dissertations

The construction industry is complicated since it involves a variety of stakeholders, challenging environmental issues, huge investments, complex economic and political factors, and other features which may cause an uncertain and unpredictable environment for construction projects. Impacts of risk events can transfer from one phase (source) of a construction project to another phase (target) very quickly and can cause more damage in other phases. Thus, two surveys were conducted to understand the risk propagation phenomena among the engineering, procurement, and construction phases. We conducted two surveys and analyzed data acquired by using sensitive analysis and binary logistic regression modeling. Risk …

A Framework To Improve A Nation's Competitiveness Through Quality Awards And Performance Improvement Tools, Amr Alamri

Wayne State University Dissertations

Each country, represented by its government, aims to serve its citizens better. This is achieved by better utilization of resources and higher productivity. The ability to do so will lead to a competitive nation. Recently, countries were able to compare themselves in terms of competitiveness using international indexes and references. These references gave countries a benchmark to know where they exist compared to other nations. They help governments to understand their strengths and weaknesses within the competitiveness components. However, nations differ in the actions which are to be taken in order to improve their competitiveness. Governments establish and regulate many …

A Customer Choice Modeling Framework For Assortment Planning Of Configurable Products In Automotive Industry, Farah Dubaisi

Wayne State University Theses

Due to the increased competition in the auto industry, proliferation of the vehicle models and increased customer need for choice and customization, it has become more critical than ever to offer a variety of features and customization flexibility while at the same time restraining and, even better, cutting down the costs. Product complexity, in the automotive industry, can be measured by the size of the assortment offered, i.e., set of vehicle configurations a customer can choose from (e.g., for a given model of a brand). While complexity fosters growth with increased alignment of product characteristics and customer needs, it results …

Global E-Mentoring: Overcoming Virtual Distance For An Effective Mentoring Relationship, Nancy Philippart

Wayne State University Dissertations

Mentoring can enhance an employee's career development and advancement but traditional face-to-face mentoring has become less relevant because of globalization, increased employee mobility and technology-enabled work. A new mentoring model enabled by technology has emerged to meet the needs of today's complex, fast changing global workplace. Although e-mentoring has several advantages over traditional mentoring, the absence of regular face-to-face interactions requires different strategies to develop an effective mentoring relationship. Moreover, additional complexities arise when this virtual mentoring is global.

This research utilizes the construct of virtual distance, the "psychological separation" that has been found to impact performance outcomes of geographically …

Engineering Problem Solving And Sustained Learning: A Mixed Methods Study To Explore The Dynamics Of Engineering Knowledge Creation, Rachel Itabashi-Campbell

Wayne State University Dissertations

This dissertation research explores processes by which engineering problem solving (EPS) results in sustained organizational learning. Approaching from a constructionist perspective, the study empirically examines the knowledge creation dynamics instigated by product-related problems using a mixed methods research approach. The research has identified the Japanese concept of ba, defined in this study as "shared experiential space," as a key construct that explains the phenomena of interest. A new framework that the study has developed, which interprets EPS as an epistemic journey to attain system-wide improvements, is highly complementary to the traditional structured routine based approaches to engineering operations and …

Decision Support Models For The External Variety Of Configurable Products, Erkan Isikli

Wayne State University Dissertations

The decision of what configurations of a product to offer is a difficult one for marketing and sales departments. In this study, we developed decision support models that can help decision makers when using operational models to manage external variety of configurable products. Our main objective is to reduce the number of product variants offered in a proper way so that inventory and demand models do not suffer from the curse of dimension. Due to its ability and flexibility, our framework can be employed under various marketing actions. We applied our framework to both qualitative and quantitative data.

An Integrated Decision Support Framework For Remanufacturing In The Automotive Industry, Akhilesh Kumar

Wayne State University Dissertations

In today's global economy, firms are seeking any and every opportunity to differentiate from competitors by reducing supply chain costs and adding value to end customers. One increasingly popular option, under growing consumer awareness and increasing legislation, is to reintegrate returned products into the supply chain to achieve economic benefits as well as improve sustainability. An important class of such "reverse" goods flows has to do with remanufacturing (reman), which refers to activities that restore returned products ("cores") or their major modules to operational condition for using in place of new product or distributing through other channels (e.g., spare parts). …

Characteristics And Causal Factors Of Claims In Michigan Highway Construction Projects, Abel K. Sahlool

Wayne State University Dissertations

The US highway system is the largest road network system in the world. MDOT administers about 9,722 route-miles, (28,000 lane-miles) of roadway networks in Michigan. Every year, hundreds of projects worth millions of dollars are let by the State Transportation Agency (STA).

Majority of these projects are successfully completed within the original scope of work, budget, schedule, and without litigation. However; some projects end up in litigation and disputes costing tax payers a great amount of money and the STA a great amount of resources. The number and cost of these construction claims has been substantially increasing in recent years. …