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Full-Text Articles in Business

Book Review: The Leadership Style Of Jesus By Michael Youssef, Danielle M. Boudjouk May 2015

Book Review: The Leadership Style Of Jesus By Michael Youssef, Danielle M. Boudjouk

MBA Student Scholarship

The leadership book examined is The Leadership Style of Jesus by Michael Youssef. This book is an enlightening book that challenges the reader to consider their own characteristics. The author examines five parts of leadership including the beginnings of leadership, the qualities of leadership, the temptations of leadership, the problems of leadership and the future of leadership. Each section includes sub-segments that pose challenges, scenarios and stories related to the topic at hand. After reading the book, I have evaluated three sections I found the most interesting including forgiveness as a quality of leadership, anger as a temptation of leadership …


Leadership Case Study: Spending More On Ads To Overcome A Slump, By Kermit Pattison, Danielle M. Boudjouk Apr 2015

Leadership Case Study: Spending More On Ads To Overcome A Slump, By Kermit Pattison, Danielle M. Boudjouk

MBA Student Scholarship

Firehouse Subs has been a successful submarine sandwich chain for 16 years. Based in Jacksonville, FL, the chain experienced year-over-year growth even after the company transitioned to a franchise business model in 2001. However, with the economic slump in 2008, Firehouse Subs began to experience a decrease in sales of about six percent below prior year performance. Given the company had been thriving from inception this concept was completely alien to the founders, Robin and Chris Sorensen. In a down economy, typically consumers will resort to lesser expensive restaurant options; one of which Firehouse Subs would be classified under. Therefore, …


E-Testing In Graduate Courses: Reflective Practice Case Studies, Martin W. Sivula Ph.D., Elizabeth B. Robson J.D. Mar 2015

E-Testing In Graduate Courses: Reflective Practice Case Studies, Martin W. Sivula Ph.D., Elizabeth B. Robson J.D.

MBA Faculty Conference Papers & Journal Articles

Do testing and exam conditions make a difference in final exam grades? Do testing “out of class” and “in class” produce different results over the same courses? Several graduate courses (N = 84) were tested under different and varying conditions. The majority of students were international, where English was a second language. In general, the “online” e-testers performed at a higher level than the ““in class”” testers with and without any time restrictions while test taking. Tentative implications might be that online exams (less controls) yield grades which are possibly higher, and may or may not be “grade inflated.” On …


Differences In Leadership Styles Between Genders: Outcomes And Effectiveness Of Women In Leadership Roles, Naga Sai Sindhura Lakshmi Chaluvadi Feb 2015

Differences In Leadership Styles Between Genders: Outcomes And Effectiveness Of Women In Leadership Roles, Naga Sai Sindhura Lakshmi Chaluvadi

MBA Student Scholarship

Women, today constituting a large portion of the work force have very few leaders at the top constitutional or organizational positions. In this paper we try to analyze what’s causing hindrance to their growth focusing primarily, if there exists any differences in the leadership styles employed by male and female leaders. As was the case in previous literature, the evidence for sex differences in leadership behavior is still mixed, yet it is clear that these sex differences have not vanished. It is argued that sex differences in leadership styles are largely a consequence of the context in which male and …


A Book Review: The Ten Golden Rules Of Leadership, Holly Moore Feb 2015

A Book Review: The Ten Golden Rules Of Leadership, Holly Moore

MBA Student Scholarship

In The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders, authors Panos Mourdoukoutas and M.A. Soupios present a different approach to leadership. The authors take a back to basics approach with this book, segmenting leadership into ten main points derived from ten quotes from philosophers (or leaders) of ancient times. These quotes (or philosophies) are then further examined and applied to the meaning of leadership (as the author’s interpret them), resulting in The Ten Golden Rules of Leadership.


A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin Feb 2015

A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin

MBA Student Scholarship

The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The self-administered questionnaires will be distributed to patrons in ten selected middle and upscale full-service restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.


Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll Feb 2015

Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll

MBA Student Scholarship

The purpose of this paper is to conduct a strategic analysis of the broadcast radio industry with a focus on Cumulus Media, Inc. This analysis will outline a brief history of Cumulus and a timeline of major events in its history, along with an explanation of the company’s purpose. Then, the external environment will be analyzed and the potential effects on Cumulus. Using Dr. Michael Porter’s Five Forces Analysis, an assessment will be made of the threat of entrants, the factors affecting the power of buyers and sellers, the threat of substitutes of broadcast radio, and trends in the industry. …


End User Information Security: How Infosec Literacy Affects Business, Michael Aiello Jan 2015

End User Information Security: How Infosec Literacy Affects Business, Michael Aiello

MBA Student Scholarship

It is commonly stated that the end user is one of the biggest security risks in a company. All it takes is once user to be socially manipulated into divulging confidential information, and critical company data can become compromised. This study will investigate the correlation between a user’s InfoSec Literacy, credulousness, and their willingness to divulge information that can be used to compromise company data. A sample of the general population will be given a survey that will be presented to them as a general IT survey. On this survey, they will be first polled on their overall InfoSec literacy …