Business Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Library Presentations, Posters, and Audiovisual Materials

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

A Study Of Leadership's Role In Building Relationships Among Virtual Team Members, Danna V. Smith

Doctoral Dissertations and Projects

This research study focused on leadership's role in building relationships among virtual team members. A qualitative case study, the research focused on organizations in the medical device industry within the Charlotte Metropolitan region of North Carolina. The research was formed using 15 open ended questions in an interview of 20 leaders of virtual teams. Each leader was interviewed individually and allowed to elaborate on their answers to help the researcher to thoroughly understand the approach used to help the relationships form among their virtual team members. During the interview, the discussion between the researcher and the leader being interviewed covered …

Blockchain-Enabled Participatory Design In Marketing: A Collaborative Approach For Enhanced Customer Engagement, Brian Whelan Dr.

Association of Marketing Theory and Practice Proceedings 2024

Participatory Design (PD) is an inclusive approach to designing products, services or systems that actively involve the people who use, will use, or be impacted by the design process (Robertson and Simonsen, 2012). PD has been applied in many domains, including architecture, urban planning, product design, healthcare administration, software development, and community engagement, but its application in marketing has been limited. The goal of this paper is to illuminate potential applications for blockchain-enabled PD initiatives in marketing, and to stimulate further thinking about how its use can lead to deeper customer engagement.