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Full-Text Articles in Business

Closer Together Or Further Apart? Values Of Hero Generations Y And Z During Crisis, Shabnam Azimi, Yana Andonova, Charles Shewe Sep 2021

Closer Together Or Further Apart? Values Of Hero Generations Y And Z During Crisis, Shabnam Azimi, Yana Andonova, Charles Shewe

Faculty & Staff Research and Creative Activity

Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly the COVID-19 pandemic).

Design/methodology/approach Hypothesized differences between values of generation Y and Z were tested using a content analysis of recent articles (Study 1) and an online survey through a prolific crowdsourcing website (Study 2).

Findings This research finds that while both generations value universalism and benevolence, Generation Y is more likely to conform and follow traditions while Generation Z values stimulation, …


A Study On Differing Generational Values And Expectations In Corporate America, Abigail Grella May 2021

A Study On Differing Generational Values And Expectations In Corporate America, Abigail Grella

Honors Program Theses and Projects

This paper examines the most common factors that lead to voluntary employee turnover, and the implications employee turnover has on an organization. Additionally, this paper will consider the varying values and workplace expectations of different demographic groups such as Millennials, Generation X, Generation Y, and Baby Boomers and how such factors could influence voluntary turnover. A study is conducted from survey results gathered across a large span of generations that are currently employed. Using statistical analysis employing t-tests and a Mood’s Median test, the results show that different generations have differently weighing values for specific organizational offerings. The results show …