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Full-Text Articles in Business
An Integrated Fuzzy Goal Programming—Theory Of Constraints Model For Production Planning And Optimization, Habib Zare, Mahyar Kamali Saraji, Madjid Tavana, Dalia Streimikiene, Fausto Cavallaro
An Integrated Fuzzy Goal Programming—Theory Of Constraints Model For Production Planning And Optimization, Habib Zare, Mahyar Kamali Saraji, Madjid Tavana, Dalia Streimikiene, Fausto Cavallaro
Business Systems and Analytics Faculty Work
Manufacturing companies are under constant pressure to optimize the economic sustain-ability of their production systems. Production planning and optimization is a well-established strategy for considering resource constraints and improving economic productivity. This study proposes an integrated fuzzy goal planning and the theory of constraints for production planning and optimization. To this end, a hybrid Delphi–Buckley method was used to identify the relevant goals and a paired matrix questionnaire was used to determine the fuzzy weights of the goals. Furthermore, a fuzzy bottleneck detection algorithm was used to deal with the bottlenecks. A case study in the cable industry is presented …
Impact Of Different Types Of In-Store Displays On Consumer Purchase Behavior, Yoonju Han, Sandeep R. Chandukala, Shibo Li
Impact Of Different Types Of In-Store Displays On Consumer Purchase Behavior, Yoonju Han, Sandeep R. Chandukala, Shibo Li
Research Collection Lee Kong Chian School Of Business
Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various displays on consumer purchase behavior based on the Stimulus-Organism-Response (SOR) theory. Specifically, we study how displays closer to and farther from the main location of the focal category influence consumer purchase behavior. Furthermore, within the different types of displays we investigate the impact of specific types of displays on consumer's category purchase and brand choice and …