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2018

Old Dominion University

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Articles 1 - 29 of 29

Full-Text Articles in Business

What Do We Know About Digital Attribution?, John B. Ford Dec 2018

What Do We Know About Digital Attribution?, John B. Ford

Marketing Faculty Publications

(First paragraph) Digital attribution sounds rather simple in that it involves isolating advertising tactics and assessing their impact on consumer decision making. But in a complex digital environment, advertisers must navigate through a variety of consumer platforms and touch points to find the optimal vehicles and mechanisms to cost effectively have an impact on consumer choice. And, on each research occasion, the process has to be all but reinvented.

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Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo Nov 2018

Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo

Communication & Theatre Arts Faculty Publications

There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …

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Impact Of Payment Technology Innovations On The Traditional Financial Industry: A Focus On China, Meifeng Yao, He Di, Xianrong Zheng, Xiaobo Xu Oct 2018

Impact Of Payment Technology Innovations On The Traditional Financial Industry: A Focus On China, Meifeng Yao, He Di, Xianrong Zheng, Xiaobo Xu

Information Technology & Decision Sciences Faculty Publications

With the rapid advent of e-commerce in China, the technological innovation of third-party payment has experienced explosive growth. This important technological innovation, initiated by emerging Internet companies, is helping the traditional financial industry's payment business-represented by commercial banks-expand in both depth and breadth. Meanwhile, there is also a large degree of substitution, competition and crowding out among these banks in terms of the traditional financial industry's basic payment and settlement functions, potential customers, deposit and loan services and traditional intermediary business. This paper explores the impact (episodic and long-term steady-state) of the technological innovation of payment on commercial banks. It …

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What Do We Know About Sports Sponsorships?, John B. Ford Sep 2018

What Do We Know About Sports Sponsorships?, John B. Ford

Marketing Faculty Publications

(First paragraph) There is little doubt that a tie-in between a brand and a special event can be quite lucrative. Although past research often has shown that advertising typicality (how well an advertisement is seen to be representative of a particular product category) creates positive advertising effects, there are no known studies that have examined the level of typicality with respect to sporting events in particular.

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Sexual Harassment Prevention After #Metoo: Employers' Need To Reevaluate, Michael T. Zugelder, Darrell M. Crosgrove, Paul J. Champagne Sep 2018

Sexual Harassment Prevention After #Metoo: Employers' Need To Reevaluate, Michael T. Zugelder, Darrell M. Crosgrove, Paul J. Champagne

Finance Faculty Publications

The complex problem of workplace sexual harassment has now been put in sharper focus by the publicity of high-profile cases and the advent of the #MeToo movement, both of which have educated victims and motivated them to assert their civil rights. Employers can anticipate an increase in reported incidents and will need to reevaluate the sufficiency of their current anti-harassment policies, reporting procedures and support training to prevent sexual harassment. Employers ' should not stop there but should include efforts to create a culture of respect to prevent incidences of sexual harassment in the first place.

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Hampton Roads Housing Prices Drop 5 Percent Following A Severe Weather Event, Says University Research, Betsy Hnath Aug 2018

Hampton Roads Housing Prices Drop 5 Percent Following A Severe Weather Event, Says University Research, Betsy Hnath

News Items

No abstract provided.

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Career Pathways Program Annual Report, 2017-2018, Wie Yusuf, Chris Osgood Jul 2018

Career Pathways Program Annual Report, 2017-2018, Wie Yusuf, Chris Osgood

Career Pathways

Career Pathways launched in August 2017 as the university-wide initiative to provide graduate student professional development. It encompasses both the Preparing Future Faculty program and the Preparing Future Professionals program. Preparing Future Faculty was an existing program, started in 2007, while Preparing Future Professionals was launched concurrently with Career Pathways. The Career Pathways program prepares graduate students for successful transition into thriving careers. Career Pathways is a gateway to resources, programs, events, and planning tools for ODU graduate students and postdocs.

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What Do We Know About In-Store Marketing?, John B. Ford Jun 2018

What Do We Know About In-Store Marketing?, John B. Ford

Marketing Faculty Publications

(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.

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Big Data Techniques And Talent Management: Recommendations For Organizations And A Research Agenda For I-O Psychologists, Michael C. Campion, Michael A. Campion, Emily D. Campion Jun 2018

Big Data Techniques And Talent Management: Recommendations For Organizations And A Research Agenda For I-O Psychologists, Michael C. Campion, Michael A. Campion, Emily D. Campion

Management Faculty Publications

Big data and its applicability to talent management (TM) as defined by Rotolo et al. (2018) has already been recognized by many outside the field of I-O psychology. The market is beginning to include offerings from vendors for products that use some combination of big data techniques to process vast amounts of data or previously unanalyzable data, which they claim will improve components of TM for organizations. Unfortunately, as noted in the focal article, this “frontier” issue makes it difficult for organizations to separate the wheat from the chaff. Further, with few exceptions, I-O psychology is just beginning …

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Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han Jun 2018

Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han

STEMPS Faculty Publications

The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was …

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Developing A Framework To Identify Local Business And Government Vulnerability To Sea-Level Rise: A Case Study Of Coastal Virginia, Sarah L. Stafford, Alexander D. Renaud May 2018

Developing A Framework To Identify Local Business And Government Vulnerability To Sea-Level Rise: A Case Study Of Coastal Virginia, Sarah L. Stafford, Alexander D. Renaud

May 11, 2018: Adaptation Policy

In this paper we develop methods for identifying local business and government vulnerabilities to sea-level rise and the natural hazards associated with it. Unlike the fairly large literature on measuring social vulnerability to natural hazards, there are very few papers that discuss methods for measuring local business or local government vulnerability even though businesses and governments are also differentially affected natural hazards. Our goal is to create measures that are easily replicable using readily available data and that are easy to explain to local planners, policy makers, and citizens. We implement our measures of local business and government vulnerability for …

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2017 Costliest Year Ever For Weather-Related Disasters, Betsy Hnath Jan 2018

2017 Costliest Year Ever For Weather-Related Disasters, Betsy Hnath

News Items

No abstract provided.

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Software Intrusion Detection Evaluation System: A Cost-Based Evaluation Of Intrusion Detection Capability, Agbotiname L. Imoize, Taiwo Oyedare, Michael E. Otuokere, Sachin Shetty Jan 2018

Software Intrusion Detection Evaluation System: A Cost-Based Evaluation Of Intrusion Detection Capability, Agbotiname L. Imoize, Taiwo Oyedare, Michael E. Otuokere, Sachin Shetty

VMASC Publications

In this paper, we consider a cost-based extension of intrusion detection capability (CID). An objective metric motivated by information theory is presented and based on this formulation; a package for computing the intrusion detection capability of intrusion detection system (IDS), given certain input parameters is developed using Java. In order to determine the expected cost at each IDS operating point, the decision tree method of analysis is employed, and plots of expected cost and intrusion detection capability against false positive rate were generated. The point of intersection between the maximum intrusion detection capability and the expected cost is selected as …

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Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour Jan 2018

Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour

Marketing Faculty Publications

Developing a brand icon has been a way for marketers to humanize and forge relationships with consumers. Icon development takes time. During this time, marketers have to face how much they stay true and consistent with their icons and how much they allow their icons to adapt to cultural changes in the marketplace. Little is known about how consumers respond to changing icons, and even less is known about whether there may be certain consumer groups that are more or less receptive to such changes. Four experiments and qualitative interviews were undertaken to gain insights into these issues. People who …

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Encyclopedia Of African American Business, Rob Tench Jan 2018

Encyclopedia Of African American Business, Rob Tench

Libraries Faculty & Staff Publications

A review of the book "Encyclopedia of African American Business," edited by Jessie Carney Smith, is presented.

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Does The Market Believe White Knights And Hostile Bidders Are Acting In Their Shareholders' Interest?, John M. Griffith, Mohammad Najand, Jiancheng Shen Jan 2018

Does The Market Believe White Knights And Hostile Bidders Are Acting In Their Shareholders' Interest?, John M. Griffith, Mohammad Najand, Jiancheng Shen

Finance Faculty Publications

This study examines why white knights suffer significant losses while their rival hostile bidders experience significant abnormal gains. We address two research questions: 1) Does the market believe that white knights and hostile bidders are acting in their shareholders' interest? 2) Does Tobin's q explain why white knights suffer significant losses and hostile bidders experience significant gains upon the announcement of their bids? The results show that hostile bidders are value-maximizing investors and white knights are not acting in their shareholders' interest. Instead, white knights suffered significant reductions in value and historically have not maximized the wealth of investors

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Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro Jan 2018

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

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Serving Others At The Expense Of Self: The Relationship Between Nonprofit Ceo Compensation And Performance In Trade And Professional Associations, Marina Saitgalina, Andrew A. Bennett, Christopher S. Reina, Joseph E. Coombs Jan 2018

Serving Others At The Expense Of Self: The Relationship Between Nonprofit Ceo Compensation And Performance In Trade And Professional Associations, Marina Saitgalina, Andrew A. Bennett, Christopher S. Reina, Joseph E. Coombs

School of Public Service Faculty Publications

This paper investigates the organizational importance of relative CEO compensation in trade associations and professional societies. It is known that there is variation in how much pay is tied to performance in different subcategories of nonprofit organizations. However, instead of looking at how performance affects pay, we investigate how CEO compensation affects organization performance when CEOs are aware of their peer compensation and are able to influence their own. We hypothesized that CEOs who knowingly earn less will be associated with both greater financial and nonfinancial organizational performance. This altruistic perspective draws on theories from leadership and psychology rather than …

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Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina Jan 2018

Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina

School of Public Service Faculty Publications

Despite the abundance of the literature on volunteer motivation, satisfaction, retention, and the logical connection between the three concepts, the idea that certain types of motivation and satisfaction can sustain volunteer retention better than others has not been studied much. Furthermore, nonprofit research literature abounds with studies of charitable 501(c)(3) organizations, when far less is known about other kinds of nonprofits such as 501(c)(6) professional membership associations.

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Factors Associated With Prolonged Length Of Stay For Elective Hepatobiliary And Neurosurgery Patients: A Retrospective Medical Record Review, Siu Yin Lee, Soo-Hoon Lee, Jenny H.H. Tan, Howard S.L. Foo, Phillip H. Phan, Alfred W.C. Kow, Sein Lwin, Penelope M.Y. Seah, Siti Zubaidah Mordiffi Jan 2018

Factors Associated With Prolonged Length Of Stay For Elective Hepatobiliary And Neurosurgery Patients: A Retrospective Medical Record Review, Siu Yin Lee, Soo-Hoon Lee, Jenny H.H. Tan, Howard S.L. Foo, Phillip H. Phan, Alfred W.C. Kow, Sein Lwin, Penelope M.Y. Seah, Siti Zubaidah Mordiffi

Management Faculty Publications

Background: Patients with prolonged length of hospital stay (LOS) not only increase their risks of nosocomial infections but also deny other patients access to inpatient care. Hepatobiliary (HPB) malignancies have some of highest incidences in East and Southeast Asia and the management of patients undergoing HPB surgeries have yet to be standardized. With improved neurosurgery techniques for intracranial aneurysms and tumors, neurosurgeries (NS) can be expected to increase. Elective surgeries account for far more operations than emergencies surgeries. Thus, with potentially increased numbers of elective HPB and NS, this study seeks to explore perioperative factors associated with prolonged LOS for …

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What Do We Know About Celebrity Endorsement In Advertising?, John B. Ford Jan 2018

What Do We Know About Celebrity Endorsement In Advertising?, John B. Ford

Marketing Faculty Publications

An introduction is presented in which editor discusses various articles within issue on topics including source-credibility theory and its impact on brand performance for celebrity endorsements, celebrity in advertising can influence consumer perceptions and market value of celebrity endorsement.

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Corporate Governance Deviance, Ruth V. Aguilera, William Q. Judge, Siri A. Terjesen Jan 2018

Corporate Governance Deviance, Ruth V. Aguilera, William Q. Judge, Siri A. Terjesen

Management Faculty Publications

We develop the concept of corporate governance deviance and seek to understand why, when, and how a firm adopts governance practices that do not conform to the dominant governance logic. Drawing on institutional theory, coupled with both the entrepreneurship and corporate governance literature, we advance a middle-range theory of the antecedents of corporate governance deviance that considers both the institutional context and firm-level agency. Specifically, we highlight the centrality of a firm's entrepreneurial identity as it interacts with the national governance logic to jointly create corporate governance discretion (i.e., the latitude of accessible governance practices) within the firm. We argue …

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Economics-Based Risk Management Of Distributed Denial Of Service Attacks: A Distance Learning Case Study, Omer Keskin, Unal Tatar, Omer Poyraz, Ariel Pinto, Adrian Gheorghe Jan 2018

Economics-Based Risk Management Of Distributed Denial Of Service Attacks: A Distance Learning Case Study, Omer Keskin, Unal Tatar, Omer Poyraz, Ariel Pinto, Adrian Gheorghe

Engineering Management & Systems Engineering Faculty Publications

Managing risk of cyber systems is still on the top of the agendas of Chief Information Security Officers (CISO). Investment in cybersecurity is continuously rising. Efficiency and effectiveness of cybersecurity investments are under scrutiny by boards of the companies. The primary method of decision making on cybersecurity adopts a risk-informed approach. Qualitative methods bring a notion of risk. However, particularly for strategic level decisions, more quantitative methods that can calculate the risk and impact in monetary values are required. In this study, a model is built to calculate the economic value of business interruption during a Distributed Denial-of-Service (DDoS) attack …

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Random Walks And Market Efficiency: Evidence From Real Estate Investment Trusts (Reit) Subsectors, Fahad Almudhaf, Andrew J. Hansz Jan 2018

Random Walks And Market Efficiency: Evidence From Real Estate Investment Trusts (Reit) Subsectors, Fahad Almudhaf, Andrew J. Hansz

Finance Faculty Publications

This paper investigates the random walk behavior of real estate investment trust (REIT) subsectors using monthly return data from January 1994 to July 2015. Using variance ratio tests, we examine subsectors of lodging/ resorts and self-storage and find that they do not follow a random walk, contradicting the weak-form efficient market hypothesis. Nonparametric runs tests help us find that office, industrial, mixed, free standing, shopping centers, apartments, manufactured homes, and timberland subsectors are weak-form efficient. The evidence in this study supports the idea that some subsectors are more informationally efficient than other subsectors. Copyright © 2018 The Author(s).

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Toward Better Management Of Flood Losses: Flood Insurance In A Wetter World, Michael K. Mcshane, Juita-Elena (Wie) Yusuf Jan 2018

Toward Better Management Of Flood Losses: Flood Insurance In A Wetter World, Michael K. Mcshane, Juita-Elena (Wie) Yusuf

Finance Faculty Publications

Flood is the most frequent and costly of U.S. natural disasters with losses expected to increase due to climate change. The National Flood Insurance Program (NFIP) mandates flood insurance purchase for properties with federally backed mortgages in the 100-year floodplain. We propose that mandatory flood insurance purchase be extended to all property in the 500-year floodplain. Following flood events, payments would be directly provided for more properties that suffer flood loss, reducing federal disaster aid spending. The mandate could put more pressure on local governments to increase their Community Rating System score, such as through infrastructure investments and management practices …

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Virginia Technology And Engineering Education Association 1978-2018: Celebrating Six Decades Of Progress, Ron Vickers, Philip A. Reed, George R. Willcox Jan 2018

Virginia Technology And Engineering Education Association 1978-2018: Celebrating Six Decades Of Progress, Ron Vickers, Philip A. Reed, George R. Willcox

STEMPS Faculty Publications

(First Paragraph) Technology and engineering education in Virginia and the nation is coming to a crossroads. Recent growth in state directives, new courses, and ever-changing funding for science, technology, engineering, and mathematics (STEM) education influences the supply of Technology Education teachers, leading to what some say is a dire future for our profession and association. This history is gathered to emphasize the importance and value of what we teach in Virginia public schools. It also captures who was involved with the association leadership over the years.

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Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li Jan 2018

Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li

Information Technology & Decision Sciences Faculty Publications

The Mobile Internet Information Technology MIIT has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into …

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System For Monitoring The Quality Of Services Provided By A Public Institution Based On Business Processes, Larisa A. Bulysheva, Mikhail Y. Kataev, Natalia V. Loseva Jan 2018

System For Monitoring The Quality Of Services Provided By A Public Institution Based On Business Processes, Larisa A. Bulysheva, Mikhail Y. Kataev, Natalia V. Loseva

Information Technology & Decision Sciences Faculty Publications

Monitoring the quality of the services provided by public institutions is an important element in improving the effectiveness of the entire system of public services in the Russian Federation. As a rule, monitoring is associated with obtaining quantitative indicators of the level of satisfaction of citizens which characterize the quality of services provided. Monitoring results are the basis for modernizing the service management system. However, this approach allows us to evaluate only one side of the process by which a public institution renders services to the consumer of services (citizens). The other side of the issue is related to monitoring …

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Evaluation Of Procurement Scenarios In One-Dimensional Cutting Stock Problem With A Random Demand Mix, Hüseyin Sarper, Nebojsa I. Jaksic Jan 2018

Evaluation Of Procurement Scenarios In One-Dimensional Cutting Stock Problem With A Random Demand Mix, Hüseyin Sarper, Nebojsa I. Jaksic

Electrical & Computer Engineering Faculty Publications

The one-dimensional cutting stock problem describes the problem of cutting standard length stock material into various specified sizes while minimizing the material wasted (the remnant or drop as manufacturing terms). This computationally complex optimization problem has many manufacturing applications. One-dimensional cutting stock problems arise in many domains such as metal, paper, textile, and wood. To solve it, the problem is formulated as an integer linear model first, and then solved using a common optimizer software. This paper revisits the stochastic version of the problem and proposes a priority-based goal programming approach. Monte Carlo simulation is used to simulate several likely …

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