Business Commons^™

La Mondialisation Qui Menace L’Identité Française Et Ses Relations Avec Le Commerce, Kelly Mcbrien

Senior Honors Projects

Globalization is an integral part of our society today: economically, socially and politically. Some may see Globalization as the world coming together through the ease and speed of capital, goods, services, ideas, information, and technology across our “shrinking” borders. Others may hold a more negative view of Globalization, and may see it as simply growing conflicts between nations and cultures. One of the central problems of globalization is the fear of homogenization or Americanization. Many cultures see globalization as cultural uniformity. As Benedict Anderson has said, “one man’s imagined community is another mans political prison.” This quote can help to …

Embracing Globalization: A Study Of Factors Shaping Consumer Acceptance Of Imported Products, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Free trade as embraced by globalization is altering the world's economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products. This study examines factors shaping consumer acceptance of imported products. With samples derived from Singapore and New Zealand, we explore the impact of consumer ethnocentrism, domestic product quality, the necessity of a product, and cultural openness on acceptance of imports. The findings reveal that only consumer ethnocentrism has a strong association with opposition to imports. The other factors show some impact but in …

Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter

Marketing Faculty Research and Publications

Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the general public, in terms of restricting the activities of foreign firms.

Design/methodology/approach – A confirmatory factor analysis is conducted to test the model, using the LISREL procedure.

Findings – Results show acceptable fit for the proposed model. Reliability of each of the three dimensions of economic nationalism is in the acceptable range. A nomological validity test showed that economic nationalism is related …

Sustaining The Household In A Globalizing World: The Gendered Dynamics Of Business Travel In Singapore Households, Shirlena Huang, Brenda S. A. Yeoh, Paulin Tay Straughan

Research Collection School of Social Sciences

This article draws upon a large-scale survey as well as focus group discussions to examine how Singapore households grapple with the demands of participating in globalized work. It highlights the household as a site of analysis, where individuals engage with contemporary trends of globalisation in their daily lives. Specifically, this article examines the case of Singapore households where one or both spouses engage in business travel. The study (a) emphasises the need to focus on processes that bring about shorter-term transnational variations to a household's daily geographies and how household members negotiate these disruptions; and (b) demonstrates that the transnationalizing …