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Articles 1 - 7 of 7
Full-Text Articles in Business
Kill A Brand, Keep A Customer, Nirmalya Kumar
Kill A Brand, Keep A Customer, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
Kill a Brand, Keep a CustomerMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.That's because executives believe it's easy to erase a brand; they have only to stop investing in it, they assume, and it will die a natural death. But they're wrong. When companies drop brands clumsily, they antagonize loyal customers: Research shows that seven times out of eight, when firms merge two brands, the market share of the …
Entrepreneurship And Social Endeavours In Singapore, Wee Liang Tan
Entrepreneurship And Social Endeavours In Singapore, Wee Liang Tan
Research Collection Lee Kong Chian School Of Business
Many people would confine entrepreneurship to the business arena and entrepreneurs to profit enterprises. In truth, entrepreneurship can extend to all aspects of human activity as defined by Raymond Kao as “the process of doing something new and/or different to create wealth for oneself and to add value to the society” (Kao, 1993). Apart from entrepreneurship that is solely “for profit” and in the business sphere, there is social entrepreneurship. Social entrepreneurship spans a continuum of community-based enterprises and entrepreneurial activities by volunteers for the good of their communities. It also includes philanthropic acts by successful individuals. While many may …
Role Of Government In Attracting And Inviting Investment From The Private Sector: Extrapolations From The Singapore Experience, Caroline Yeoh, Siang Yeung Wong, Adeline Li Feng Kwan
Role Of Government In Attracting And Inviting Investment From The Private Sector: Extrapolations From The Singapore Experience, Caroline Yeoh, Siang Yeung Wong, Adeline Li Feng Kwan
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Profits In The Pie Of The Beholder, Daniel Corsten, Nirmalya Kumar
Profits In The Pie Of The Beholder, Daniel Corsten, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.
Stimulating Firm-Specific Investment Through Risk Management, Heli Wang, Jay B. Barney, Jeffrey J. Reuer
Stimulating Firm-Specific Investment Through Risk Management, Heli Wang, Jay B. Barney, Jeffrey J. Reuer
Research Collection Lee Kong Chian School Of Business
This article suggests a rationale for firm risk management that has been largely ignored in financial economics literature. It presents an argument for harnessing the influence of a company’s stakeholders who, whether as employees, suppliers or customers, make a valuable investment specific to the company. Such investments are crucial for a firm’s competitive advantage, yet because they are firm-specific and therefore cannot be transformed or transferred, stakeholders are often concerned about the risks involved in making them. A company’s efforts to manage risk can therefore persuade stakeholders to make even greater firm-specific investments, bringing benefits to shareholders and stakeholders alike.
Analyzing The Short Term Link Between Public Policy Support And Export Performance Improvement: The Importance Of The Mediating Effects Of Price Strategy, Luis Filipe Lages, David B. Montgomery
Analyzing The Short Term Link Between Public Policy Support And Export Performance Improvement: The Importance Of The Mediating Effects Of Price Strategy, Luis Filipe Lages, David B. Montgomery
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Developmental Financial Institutions As Technology Policy Instruments: Implications For Innovation And Entrepreneurship In Emerging Economies, Gerard George, Ganesh N. Prabhu
Developmental Financial Institutions As Technology Policy Instruments: Implications For Innovation And Entrepreneurship In Emerging Economies, Gerard George, Ganesh N. Prabhu
Research Collection Lee Kong Chian School Of Business
Developmental financial institutions (DFIs) in emerging economies regularly assess new technology platforms to support their investments in new ventures, established firms, and technology institutions (TIs). Their financing decisions are guided by national priorities such as achieving technological self-reliance. By providing attractive financing options and related support, DFIs are well placed to consciously channel finance into designated priority technology areas. To better understand DFI roles, we conducted multiple interviews with participants affiliated with DFIs, firms and TIs in India. From data gathered from these interviews and secondary data on DFIs in emerging economies, we develop a preliminary framework to suggest that …