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Selected Works

2018

Tourism

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Full-Text Articles in Business

Cuba’S Historical Tryst With Economic Development And Future Pathways, Babu P. George, Tony L. Henthorne, Maximiliano E. Korstanje Prof Nov 2018

Cuba’S Historical Tryst With Economic Development And Future Pathways, Babu P. George, Tony L. Henthorne, Maximiliano E. Korstanje Prof

Babu George

This paper inspects the historical development of Cuba put against its challenges in promoting tourism. Due
to internal and external pressures, the economic development opportunities for Cuba were largely limited
to tourism – despite the best efforts by the Cuban authorities to diversify its economy. Drawing insights
from the strategy literature, the competitive advantage of Cuba in tourism is explained. We trace the
pathways the Cuban economy and society took in Cuba’s its tryst with tourism as the primary development
driver. Particular thrust is given to Cuba – Soviet bonhomie and the “special period”. We conclude the
discussion by highlighting …