Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
Articles 1 - 7 of 7
Full-Text Articles in Business
Hospitality And Tourism Journal Matrix, Susan W. Arendt, Swathi Ravichandran, Eric A. Brown
Hospitality And Tourism Journal Matrix, Susan W. Arendt, Swathi Ravichandran, Eric A. Brown
Eric A. Brown
Ease in locating hospitality and tourism journals is of interest to hospitality and tourism professionals, graduate students, researchers, and scholars. At present, there is no one location with concise information regarding hospitality and tourism journal descriptions, editors, and contact information. The matrix that follows contains a compiled list of hospitality and tourism journals along with pertinent journal information.
Cattle Ranchers And Agritourism In Oregon, Usa: Motivations, Challenges And Opportunities From The Landowner's Perspective, Fernanda Pegas, Claudia Ollenburg, Joanne Tynon
Cattle Ranchers And Agritourism In Oregon, Usa: Motivations, Challenges And Opportunities From The Landowner's Perspective, Fernanda Pegas, Claudia Ollenburg, Joanne Tynon
Claudia Ollenburg
Cattle ranches are cultural icons in many countries. Still, high costs to maintain ranches may force some ranchers to sell their operation. One income alternative is to diversify into agritourism. Empirical research on ranch agritourism is scarce. This study provides an overview of, and assesses the motivations for, and challenges to diversifying into agritourism from the ranchers’ perspective. A survey of 400 Oregon ranchers in 2003 found that 21% of 177 respondents promoted agritourism and that it contributed 8% to their annual household income compared to an 84% contribution from livestock production. Working on the ranch and hunting / fishing …
Tacit Knowledge Transfer: Cross Cultural Adventure, Ralf Buckley, Claudia Ollenburg
Tacit Knowledge Transfer: Cross Cultural Adventure, Ralf Buckley, Claudia Ollenburg
Claudia Ollenburg
We show here that adventure tourism leads to transfer of tacit knowledge between international visitors and local residents in developing destinations; and that motivations for the locals include money and employment, social capital, and individual enjoyment. Over the past half century, adventure tourism has grown from decentralised domestic outdoor recreation, to a large international commercial industry. Many tours bring urban clients from developed nations to rural areas in developing nations, where there are icon sites for specific adventure activities (Buckley, 2010).
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Claudia Ollenburg
Purpose – This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing. Design/methodology/approach – Quantitative and qualitative research methods have been applied. Findings – The results confirm that facing fear or challenge, leading to being intrinsically rewarded, is a main motivator. However, the aspect of fun is still fundamentally important to each activity. The youth traveller market is generally extremely responsive to viral marketing, which (through wording and visuals) creates an image of a ‘‘life-changing experience’’, ‘‘thrilling adventure’’, and similar. Originality/value – …
Transformation Theory And E-Commerce Adoption, Mark P. Brogan
Transformation Theory And E-Commerce Adoption, Mark P. Brogan
Mark Brogan
This thesis investigates business transformation on the Internet; particularly the nature and significance of Cyber transformation theory and the Marketspace Model as a framework for E-commerce adoption. E-commerce can raise a firm's productivity, transform customer relationships and open up new markets. The extent to which nations become adopters of E-commerce is set to become a source of comparative national competitive advantage (or disadvantage) in the twenty first century.
Quality Of Life And Tourism: A Conceptual Framework And Novel Segmentation Base, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram
Quality Of Life And Tourism: A Conceptual Framework And Novel Segmentation Base, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram
Venkata Yanamandram
The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance of Vacations for Quality of Life is tested empirically by examining 1000 survey responses. Results show that 10% of Australians perceive vacations as critical to QOL. Another 60% perceive vacations add to, but they are not essential to QOL. Practical tourism marketing implications include: (1) vacations are not important to all people; therefore, …
Indigenous Identity In The Nation Brand: Tension And Inconsistency In A Nation's Tourism Advertising Campaigns, Alan Pomering
Indigenous Identity In The Nation Brand: Tension And Inconsistency In A Nation's Tourism Advertising Campaigns, Alan Pomering
Alan Pomering
The purpose of this paper is to discuss one nation's attempts at tourism branding in which elements of Indigenous identity featured as a key element of the brand, arguably impairing persuasion results. The methodology follows a qualitative and interpretivist approach. A recent tourism advertising campaign for Australia is described; observations are made regarding Indigenous Australian identity in relation to the broader national identity; recent international tourist arrival trends are discussed; and connections between this triad are proposed. The campaign under study is also compared with proximate campaigns. The study raises questions about tapping a contested national identity for tourism branding …