Business Commons^™

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Strengthening The Ecosystem Of Capacity-Building Service Providers: A Case For Why It Matters, Caroline Altman Smith, Carla Taylor

The Foundation Review

Nonprofits frequently find it challenging to find providers best suited to meet their capacity-building needs. This can be especially true when looking for providers to strengthen racial equity capacity. Many nonprofits lack the time, networks, or expertise to identify what’s available and vet various options for cost, relevance, and quality.

When the Kresge Foundation designed a program to build leadership capacity through a racial equity lens among its grantees, it wanted to strengthen the marketplace of offerings as well. Kresge’s Fostering Urban Equitable Leadership program sought to build leadership capacity and add value for grantees by offering a curated menu …

How Can Foundations Promote Impactful Collaboration?, Douglas Easterling, Laura Mcduffee

The Foundation Review

Funders are increasingly looking to interagency and cross-sector collaboration as a strategy to solve complex, large-scale issues, but many collaborative groups fail to generate an impact with their work. This is due in part to funders’ own practices, such as pre-specifying the problem to be solved or limiting their grantees’ ability to adjust their strategy.

The Health Foundation of Central Massachusetts has been intentional about facilitating the effectiveness of the collaborative groups it supports. Its Health Care & Health Promotion Synergy Initiative provides long-term funding and assistance with planning, evaluation and sustainability to groups that define the problems they want …

Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon

Asia Marketing Journal

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market …

Learning Together: Cohort-Based Capacity Building And The Ripple Effects Of Collaboration, Sonia Taddy-Sandino, Mary Gray, Danielle Scaturro

The Foundation Review

Foundations frequently commission evaluations and are the primary audiences for findings. Grantee organizations, however, often don’t see the results, or they find in them limited value and relevance to their own work. Funders like the Edna McConnell Clark Foundation are quietly disrupting this status quo by exploring ways to fully engage grantees, co-funders, technical consultants, and evaluators in collective learning and reflection.

The foundation’s comprehensive, cohort-based capacity-building program, PropelNext, was designed to enhance the performance of promising nonprofits that serve America’s disadvantaged youth. With a combination of financial support, individualized coaching, and peer-learning sessions, grantees engage in a test-and-learn cycle …

Collaboration: How Leaders Avoid The Traps, Create Unity, And Reap Big Results, Ryan Stenquist

Marriott Student Review

From the federal government to long-standing investment banks to small startups, every organization needs sensible and effective collaboration. Morten Hansen’s book, published by the Harvard Business Review Press, offers great frameworks for understanding what disciplined collaboration looks like and how our organizations are performing now.

Collaboration Enhances Utilization Of Production Factors In Container Shipping Industry, Rong-Her Chiu, Dong-Hua Wang

Journal of Marine Science and Technology

This study investigates both theoretically and empirically the economic impact of collaborative operation between container carriers. Using the property of superadditivity of the Leontief production function, this study aims to demonstrate that the utilization rate of production factors will improve when liner carriers collaboratively provide services through a strategic alliance. Two production factors, containership slot utilization (CSU) and container circulation velocity (CCV), are used to empirically prove the existence of the efficiency improvement effect after 2000 (since 2000, strategic alliances have become a formal collaborative mechanism and have been restructured continuously)