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Full-Text Articles in Business
Research Note: Forecasting Macau's Gaming Revenue And Its Seasonality, Ipkin Anthony Wong
Research Note: Forecasting Macau's Gaming Revenue And Its Seasonality, Ipkin Anthony Wong
UNLV Gaming Research & Review Journal
The gaming literature has identified a number of factors that have driven the growth of Macau's casino industry. At the same time, however, questions remain as to future prospects for the growth of the enclave's gaming revenue- and specifically, whether this type of growth can be sustained. A forecast of Macau gaming revenue and an examination of its seasonality can assist scholars and practitioners alike in developing a better understanding of seasonal variation (a significant consideration in the volatile world of gaming) and the future outlook of the world gambling capital. The objective of this article is to investigate these …
The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody
The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody
UNLV Gaming Research & Review Journal
This study investigates the emotional impact of casino servicescape among Chinese table games gambling participants, and its impact on their approach/avoidance behavior. Data on casino servicescape, pleasure, arousal and dominance emotion (PAD) and approach/avoidance responses were obtained from 158 Chinese gamblers in Macau and analyzed using path analysis. The results of this study suggest that aesthetic factors within servicescape significantly influence the customers' perception of the overall servicescape quality. While gambling facilitating factors within servicescape have significant impact on PAD emotions, they are not significant components of the perceived overall servicescape quality. Both overall servicescape quality and PAD emotions have …
Influence Of Personal Factors On Macau Residents' Gaming Impact Perceptions, Fanny Vong
Influence Of Personal Factors On Macau Residents' Gaming Impact Perceptions, Fanny Vong
UNLV Gaming Research & Review Journal
This paper explores the influence of personal factors on gaming impact perceptions using Macau, China as a case study. The objective is to examine how residents' gaming perceptions were affected by (1) personal benefits received from gaming; (2) length of residence; and (3) demographic characteristics. The study also aims to assess the relative magnitude of influence exerted by each variable on gaming impact perceptions. All personal factors were found to contribute to differences in gaming impact perceptions among sub-groups of respondents. Regression analyses revealed that age, education and residence status had influence on gaming impact perceptions. Findings support that the …
An Observation Study Of Chinese Baccarat Players, Desmond Lam
An Observation Study Of Chinese Baccarat Players, Desmond Lam
UNLV Gaming Research & Review Journal
The Chinese gaming market, Macau in particular, is one of the biggest opportunities in the world today. Many industry observers have reported a clear interest among Chinese in playing baccarat. Together, VIP and non-VIP baccarat accounted for as much as 85% of Macau's 2005 gross casino gaming revenue. This paper documented and examined the psychology of Chinese baccarat players through a 'non-participatory' observation study. The study discovered some peculiar behaviors about these Chinese gamblers that included a display of high illusion of control. Chinese baccarat players appeared to derive monetary, excitement, entertainment and social values from baccarat gaming. The results …