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UNLV Gaming Research & Review Journal

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The Need For Self Regulation And Alternative Dispute Resolution To Moderate Consumer Perceptions Of Perceived Risk With Internet Gambling, Rohan Miller Dec 2012

The Need For Self Regulation And Alternative Dispute Resolution To Moderate Consumer Perceptions Of Perceived Risk With Internet Gambling, Rohan Miller

UNLV Gaming Research & Review Journal

The legislative gaps in international eCommerce and specifically in the gambling industry mean that many consumers face the market condition of caveat emptor (let the buyer beware). In terms of consumer psychology, caveat emptor increases consumer perceptions of risk and slows the diffusion of Internet gambling. This paper discusses the specific risks associated with Internet gambling and presents an industry structure designed to off-set consumer perceptions of perceived risk through industry self regulation and alternative dispute management techniques.


Profile Of Internet Gamblers: Betting On The Future, Christopher Woodruff, Susan R. Gregory Dec 2012

Profile Of Internet Gamblers: Betting On The Future, Christopher Woodruff, Susan R. Gregory

UNLV Gaming Research & Review Journal

The commercial casino industry in 2002 provided more jobs, higher wages, and more tax revenues to states and local communities than ever before. At the same time Internet gambling sites operated by offshore companies have seen explosive growth since the introduction of the World Wide Web in 1995 (Rose, 2003). This research developed profiles of current land based casino patrons who have gambled on the Internet, those who have not but are willing to try, and those who have not and would not in the future consider Internet gambling. Two hundred surveys were collected at two Detroit, Michigan casinos, asking …


A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand Dec 2012

A Global Market Analysis Of Casino Gaming On The Internet, Lawrence Dandurand

UNLV Gaming Research & Review Journal

Technology can provide gaming to any household in the world. The market potential of casino gaming on the Internet is substantial. This article summarizes an analysis of the global Internet casino gaming market. It indicates: (1) the nature of Internet casino gaming; (2) the competitive environment; (3) market opportunities; (4) environmental constraints; (5) marketing strategies; (6) market demand; (7) market potential; and (8) a flexible diffusion of innovation model for forecasting market demand.