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Exploring The Relationship Between Race And Sports Book Wagering Activity And Daily Slot And Table Game Play, Anthony F. Lucas
Exploring The Relationship Between Race And Sports Book Wagering Activity And Daily Slot And Table Game Play, Anthony F. Lucas
UNLV Gaming Research & Review Journal
Using performance data from three Las Vegas hotel-casinos, time series regression models were employed to better understand the relationship between race and sports book wagering volumes, and slot and table game play. Variables representing both race and sports book wagering volumes failed to produce statistically significant effects in seven of twelve hypothesis tests, within models designed to explain the daily variation in slot and table game play. The results directly extend the work of Abarbanel, Lucas and Singh (2011) by examining the relationship between book wagering levels and table game play, and provide additional empirical tests of the Full Service …
Estimating The Ability Of Gamblers To Detect Differences In The Payback Percentages Of Reel Slot Machines: A Closer Look At The Slot Player Experience, Anthony F. Lucas, Ashok K. Singh
Estimating The Ability Of Gamblers To Detect Differences In The Payback Percentages Of Reel Slot Machines: A Closer Look At The Slot Player Experience, Anthony F. Lucas, Ashok K. Singh
UNLV Gaming Research & Review Journal
The results of play on 60 different computer simulated reel slots challenge the widely held theory that frequent slot players are able to detect changes in a slot machine's house advantage as slight as 1 to 2%. These findings affect the formulation of critical and capital-intensive customer retention strategies and brand positioning campaigns within the gaming industry. An overwhelming majority of 10,000 virtual players were not able to reject the hypothesis of equal payback percentages after playing both a 3% game and a 12% game (i.e., a 400% increase in the house advantage). This result held across three levels of …
A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra C. Ghaharian, Ashok K. Singh
A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra C. Ghaharian, Ashok K. Singh
UNLV Gaming Research & Review Journal
The gaming literature has identified a number of factors that have driven the growth of Macau's casino industry. At the same time, however, questions remain as to future prospects for the growth of the enclave's gaming revenue- and specifically, whether this type of growth can be sustained. A forecast of Macau gaming revenue and an examination of its seasonality can assist scholars and practitioners alike in developing a better understanding of seasonal variation (a significant consideration in the volatile world of gaming) and the future outlook of the world gambling capital. The objective of this article is to investigate these …
Estimating The Short-Term Effects Of An Increase In Par On Reel Slot Performance, Anthony F. Lucas, Karl D. Brandmeir
Estimating The Short-Term Effects Of An Increase In Par On Reel Slot Performance, Anthony F. Lucas, Karl D. Brandmeir
UNLV Gaming Research & Review Journal
Data from a US hotel casino are analyzed to examine the validity of a controversial theory holding that reel slot players are unable to perceive substantial increases in par (i.e., a hidden price). The results of a multiple regression analysis support this theory. A 50% increase in the pars of a $5.00 reel sample, failed to significantly affect the performance of these games. The control-group games featured 5.0% pars, while the experiment-group pars were set at 7.5%. Descriptive statistics show that the theoretical win per unit actually increased at the 7.5% par. The strategy behind the theory is to obtain …