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Full-Text Articles in Business
The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody
The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody
UNLV Gaming Research & Review Journal
This study investigates the emotional impact of casino servicescape among Chinese table games gambling participants, and its impact on their approach/avoidance behavior. Data on casino servicescape, pleasure, arousal and dominance emotion (PAD) and approach/avoidance responses were obtained from 158 Chinese gamblers in Macau and analyzed using path analysis. The results of this study suggest that aesthetic factors within servicescape significantly influence the customers' perception of the overall servicescape quality. While gambling facilitating factors within servicescape have significant impact on PAD emotions, they are not significant components of the perceived overall servicescape quality. Both overall servicescape quality and PAD emotions have …
Assessing Sports Advisory Services: Do They Provide Value For Football Bettors?, Jerry Fox, Karl J. Mayer
Assessing Sports Advisory Services: Do They Provide Value For Football Bettors?, Jerry Fox, Karl J. Mayer
UNLV Gaming Research & Review Journal
This study examined the effectiveness of sports advisory services in football betting. Using three different cases with recent data, it compared the actual outcomes of the football games to sports advisory services' predictions in order to test their prediction accuracy for those games. The results showed none of the three data sets exceeded the threshold for profitable wagering. Thus, in football wagering, sports advisory services often fail to achieve their claims of accurate game prediction capabilities. The study suggests that these services may not provide any real advisory value to the sports betting community.
An Analysis Of Elderly Gamers' Trip Characteristics And Gambling Behavior: Comparing The Elderly With Their Younger Counterparts, Omar Moufakkir
An Analysis Of Elderly Gamers' Trip Characteristics And Gambling Behavior: Comparing The Elderly With Their Younger Counterparts, Omar Moufakkir
UNLV Gaming Research & Review Journal
The purpose of this study was to examine trip characteristics and gambling behavior of the elderly and compare them with those of other age groups. Visitors to two large Midwestern commercial land-based casinos completed a follow-up telephone survey. Of the 32 represented variables, II indicated a significant difference between age groups: Elderly gamblers were the least likely to engage in other recreational activities besides gambling. They were the least likely to obtain information about the casino and the least likely to use the Internet for this information. They preferred to visit casinos on weekdays, and indicated an interest in buying …
Impact Of Light, Medium And Heavy Spenders On Casino Destinations: Segmenting Gaming Visitors Based On Amount Of Non-Gaming Expenditures, Omar Moufakkir, A.J. Singh, Afke Moufakkir-Van Der Woud, Donald F. Holecek
Impact Of Light, Medium And Heavy Spenders On Casino Destinations: Segmenting Gaming Visitors Based On Amount Of Non-Gaming Expenditures, Omar Moufakkir, A.J. Singh, Afke Moufakkir-Van Der Woud, Donald F. Holecek
UNLV Gaming Research & Review Journal
This article discusses the viability of targeting heavy spenders on non-gaming products and services in gaming travel marketing. A sample of visitors to two commercial casinos was divided into light, medium and heavy spenders based on spending per person per day, excluding gambling. Findings indicated that a large number of heavy-spending tourists were not interested in gaming, but in the destination's other tourism products. This suggests that the region's tourism assets play an important role in enhancing casino visitation. Promoting the casino as part of the overall tourism attractions may benefit both the casino and related businesses in the community.
A Customer-Based Assessment Of Casino Atmospherics, Karl J. Mayer, Lesley Johnson
A Customer-Based Assessment Of Casino Atmospherics, Karl J. Mayer, Lesley Johnson
UNLV Gaming Research & Review Journal
This study investigates the elements of casino atmospherics from the perspective of slot machine players in a Las Vegas Strip casino. Guest responses to a survey instrument that was developed to measure the elements of casino atmosphere were collected and quantitatively analyzed. The results of this study suggest that the design elements of floor layout and theme may be most closely aligned with the concept of casino atmosphere from the perspective of a slot player. This outcome supports the gaming industry's long-standing emphasis on these two areas of casino design. The study also provides further insight about physical evidence in …
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown
UNLV Gaming Research & Review Journal
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, from a state contiguous to states where casino gaming is legalized were questioned regarding their attitudes toward the legalization of casino gaming and their perceptions of its impact on business currently and if gaming were legalized in the state. The data were analyzed using frequency distributions, cross tabulations, and Chi Square statistics. Results included the following: Opinions about legalizing gaming in the state were evenly divided between favor and disfavor. Based on region, organizational structure and job title, observable differences in opinion were noted concerning the …
A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos
A Proposed Typology Of Odyssey Slot Machine Gamblers, Lorraine Cebollero, Karl Mayer, Stanley Pinkos
UNLV Gaming Research & Review Journal
This paper discusses the development of a typology of gamblers who play the Odyssey slot machine. Qualitative research methods were employed, using an ethnographic approach to the research setting. Two typologies are presented and discussed, one for the Odyssey Players and a second for the Odyssey Observers. While the potential application of these two typologies to the more general classification of all slot machine gamblers is unknown, it is believed that this paper represents the first study of its kind in the gaming industry. As such, it may provide a foundation for both academics who are interested in conducting further …