Business Commons^™

Budd Revisited - Gambling In Great Britain 15 Years On, Daniel Waugh Mr

UNLV Gaming Research & Review Journal

In 2000, Sir Alan Budd, the noted economist was asked by the British Government to chair a review of the nation’s gambling laws. The resulting ‘The Report of the Gambling Review Body’ (referred to here as ‘The Budd Report’ or ‘Budd’) was published a year later and provided a blueprint for how gaming and betting would subsequently be regulated under a major new piece of legislation - the Gambling Act 2005 (the ‘2005 Act’ or the ‘Gambling Act’).

The work of the Gambling Review Body (the ‘Review Body’) was undertaken at considerable expense and effort – more than 200 submissions …

Forecasting Casino Gaming Traffic With A Data Mining Alternative To Croston’S Method, Barry E. King

UNLV Gaming Research & Review Journal

Other researchers have used Croston’s method to forecast traffic at casino game tables. Our data mining alternative to Croston’s method more accurately forecasts gaming traffic using the rich databases that are frequently available at casinos. A more accurate forecast will allow for better planning of staffing on the casino floor.

Customer Retention: Reducing Online Casino Player Churn Through The Application Of Predictive Modeling, Eunju Suh, Matt Alhaery

UNLV Gaming Research & Review Journal

With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Using historical online gaming data, this study examines whether player churn (attrition) can be predicted through an application of a decision tree data mining algorithm called Exhaustive CHAID (E-CHAID). The results of this empirical study suggest that the predictive model based on the E-CHAID …

Identifying Opportunities To Inform And Inspire: Tribal Casino Employee Perceptions Of Tribal Self Sufficiency And Philanthropy, Sandra Sun-Ah Ponting Dr, Jess Ponting, Katherine Spilde

UNLV Gaming Research & Review Journal

While the business case for employee engagement and satisfaction is well documented in the service profit chain and the cost savings of employee retention are easily quantified, the means to achieving these related goals in the casino industry is not well known. The pathway to employee engagement and satisfaction is even less well known in the tribal government gaming industry. This paper finds that employees in casinos that are owned by tribal governments in the United States find particular pride in sharing the tribal government’s self-sufficiency, community engagement, and philanthropic activities with casino guests, who often wonder “where the money …

How The Great Recession Affected Casino Staffing In Nevada Casinos, Toni Repetti

UNLV Gaming Research & Review Journal

In service based industries, as revenue increases so does the need for employees to provide that service, but no known academic research has been conducted on what the most efficient level of that service should be for casinos. In Nevada casinos, significant results show that for each 1% increase in gaming revenue, casino employees increase 0.80%, salaries and wages increase 0.91%, and total payroll increases 0.95%. During fiscal years 2008 – 2010, what many consider the most significant recession to date for Nevada casinos, gaming divisions significantly decreased employees 11.6%, salaries and wages 8.7%, and total payroll 8.8% beyond that …

Play The Cards, Roll The Dice – The Integration Of Casinos Within Asian Tourism Destination Development Strategy, Glenn Mccartney

UNLV Gaming Research & Review Journal

New Asian casino destinations continue to emerge and expand their gambling options. The historical rhetoric of being a panacea to economic and tourism woes continues to dominant decades later. Yet the excessive regulatory environments and taxation regimes by authorities on the casino industry are unlike those applied to other destination tourism products. Once the domain of the United States in the 1990s with entertainment capitals such as Las Vegas and Atlantic City, the proliferation of legalised casino gaming is now accentuated in Asia in destinations such as Macao, Korea, Singapore and the Philippines. As a tourism product, this article highlights …

Comparing Loyalty Program Tiering Strategies: An Investigation From The Gaming Industry, Myongjee Yoo, Ashok K. Singh

UNLV Gaming Research & Review Journal

Loyalty programs are popular marketing strategies developed for the purpose of attracting, maintaining, and enhancing customer relationships. Due to the explosive worldwide growth of, and increased competition within, the casino industry has compelled contemporary casino marketers to rely more heavily on loyalty programs to increase guest allegiance and the frequency of repeat visits from their customers. Despite the widespread usage of loyalty programs across various gaming businesses in Las Vegas, its effectiveness has not quite been validated. The purpose of this study is to examine customers’ behavioral loyalty within the Las Vegas gaming industry and examine the effectiveness of a …

Conjoining The Concepts Of Visitor Attitude And Place Image To Better Understand Casino Patrons' Behavioral Intentions, Suosheng Wang

UNLV Gaming Research & Review Journal

The importance of visitor attitude and place image in understanding individual’s visit behavioral intention has both been emphasized in tourism literature. However, the two concepts seem to have been amalgamated; their distinctive and interactive roles are rarely discussed. To fill this gap, this study investigated visitor attitude from two different aspects in the context of casino gaming – one’s generic attitude versus specific attitude. A conjoined conceptual model based on the theories of planned behavior and place image is developed and empirically tested in the context of casinos in Central Indiana. The results indicate that ‘generic attitude,’ ‘specific attitude’ and …

Doubling Down On Goffman: A Commentary On Dmitri Shalin’S ‘Erving Goffman, Fateful Action, And The Las Vegas Gambling Scene’, James Cosgrave

UNLV Gaming Research & Review Journal

Erving Goffman “was not a sociologist of any particular area” (Scheff 2006: 20). He was, in fact, a sociologist of many areas: the interaction order, stigma, “total institutions,” gender, “forms of talk,” public behaviour – and gambling certainly belongs to the list. He may be better known for these other topics, but his contributions to the sociological analysis of gambling are canonical. Thus, another sociological hat can be worn. A unique, inventive social scientist, Goffman could pull off the donning of many such hats. Bucking the standard presentation of social scientific research in journal articles, Goffman was the “master of …

The Evolution Of The Concept Of Social Action: Parsons And Goffman, Philip Manning

UNLV Gaming Research & Review Journal

Goffman’s analysis of gambling is very important for our overall understanding of his work. This is because Goffman’s sociology is driven by both theoretical and ethnographic impulses, and his gambling project is the third of his three major ethnographic investigations. Goffman’s study of gambling is a key component in his sociology because it (a) develops a conceptual approach to the study of the interaction order, (b) extends Parsons’ and Merton’s analysis of social action and social control, and (c) links the microeconomic analysis of the social world that he associated with Thomas Schelling that has become the mainstay of the …

Can We Scale Up Goffman? From Vegas To The World Stage, Jeffrey J. Sallaz

UNLV Gaming Research & Review Journal

It is an all-too-common lament among sociologists that Erving Goffman, though his writings remain widely read and respected today, failed to spawn an ongoing and cohesive research tradition. His idiosyncratic methods of data collection, the uniqueness of his biographical trajectory, and even his prickly personality have all been invoked to explain the lack of a distinctly Goffmanian school of research (Gamson 1985; Scheff, Phillips, and Kincaid 2006; Smith 2006; Shalin 2014). It is also the case that micro-oriented sociologies, such as symbolic interactionism and especially ethnomethodology, have been pushed to the margins of sociology as a consequence of the ascendency …

Goffman, Action, And Risk Society: Aesthetic Reflexivity In Late Modernity, Stephen Lyng

UNLV Gaming Research & Review Journal

When I decided to write about edgework over twenty-five years ago, I had no idea that I had put myself on a pathway of sustained engagement with one of the most important sociologists of the twentieth century. As an academic sociologist in the early stages of my career, I felt that I had a good general understanding of Erving Goffman’s most important ideas and a proper appreciation of his unique contributions to my discipline. Although I had a certain affinity for Goffman’s brand of sociology, I deliberately avoided pressure from close friends and colleagues to become a “Goffmaniac,” the kind …

Las Vegas As A Symbol: Goffman And Competing Narratives Of Sin City, Michael Green

UNLV Gaming Research & Review Journal

Dmitri Shalin has demonstrated the importance of Erving Goffman to the field of sociology, and in this case to the sociology of Las Vegas as a gambling, resort, and urban center. But Goffman also was part of a trend, or more accurately what became a trend, and he played an important role in it. When Goffman came to Las Vegas in the late 1950s and early 1960s in connection with his field work as a downtown casino dealer, “the city of non-homes,” as he called it, was at a turning point in a variety of ways. When he published his …

Erving Goffman’S Las Vegas: From Jungle To Boardroom, David G. Schwartz

UNLV Gaming Research & Review Journal

Sociologist Erving Goffman’s presence in Las Vegas never yielded a definitive publication. Though it informed his work about action and interaction, his time in Las Vegas—both as a blackjack dealer and a player—remains one of the great what-ifs of gambling academia. This is regrettable, not only because the field would have benefited immeasurably from the analysis of a figure of Goffman’s talent and repute, but because Goffman was in Las Vegas exactly as the city’s casino business was undergoing its most significant shift, from small-scale, syndicate-owned ventures with links to former and current illegal enterprises elsewhere to massive, publicly-traded, mainstream-financed …

Erving Goffman, Fateful Action, And The Las Vegas Gambling Scene, Dmitri N. Shalin

UNLV Gaming Research & Review Journal

This paper explores Erving Goffman’s research on gambling, the historical context within which he articulated his views on risk taking, and the contribution he made to our understanding of gambling as a stigmatized social activity. Drawing on the large database assembled in the Erving Goffman Archives, the article traces Goffman’s footprint in Las Vegas and shows the personal as well as scholarly dimensions of his interest in betting practices in entertainment venues and risk taking in society at large. The argument is made that the theory of fateful action presented in the seminal study “Where the Action Is” remains a …