Business Commons^™

How The Mob (Museum) Was Won: Building A History Of Organized Crime In The U.S., Michael Green

UNLV Gaming Research & Review Journal

No abstract provided.

Report On The 15th International Conference On Gambling & Risk Taking, Dean M. Macomber

UNLV Gaming Research & Review Journal

No abstract provided.

Building The First Gaming Master’S Program: An Industry Perspective, Toni Repetti, Soyeon Jung

UNLV Gaming Research & Review Journal

The gaming industry has dramatically expanded not only domestically and internationally, but further to the online market. This growth has caused the industry to be more complicated than ever, and face massive challenges, competition, and opportunity. Consequently, there is a need for more qualified candidates in the gaming industry. Few gaming degrees are offered at a university level and more importantly, there is currently no master’s program in gaming management in the United States. Results of this survey of 201 industry professionals show that the majority would be interested in a master’s in gaming with most preferring an online of …

Casino Games And The Central Limit Theorem, Ashok Singh, Anthony F. Lucas, Rohan J. Dalpatadu, Dennis J. Murphy

UNLV Gaming Research & Review Journal

The central limit theorem, in simple terms, states that the probability distribution of the mean of a random sample, for most probability distributions, can be approximated by a normal distribution when the number of observations in the sample is 'sufficiently' large. Most applied statistics books recommend using the normal approximation for the probability distribution of the sample mean when the number of observations exceeds 30. It is commonly known in the discipline of statistics that larger samples will be needed when the underlying probability distribution is heavily skewed. However, the minimum number of samples needed for the CLT to yield …

Mapping The Online Gambling E-Servicescape: A Conceptual Model, Brett L. Abarbanel

UNLV Gaming Research & Review Journal

A conceptual model is proposed that examines the potential influence of an online casino’s atmospheric cues and functional qualities on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers’ approach or avoidance behavioral intentions. Theorized elements of the virtual stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors, as well as demographic characteristics, are proposed to moderate the relationship between …

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh

UNLV Gaming Research & Review Journal

The purpose of this research is to investigate a potential consequence related to the 2003 Illinois Gaming Tax rate restructuring. Specifically, did the assessment of a higher gaming tax rate in the state of Illinois negatively impact promotional spending by an Illinois riverboat operator in an attempt to limit revenues and avoid incurring a higher tax rate? Data were contributed by a major Illinois riverboat operator and the researchers utilized an Autoregressive Integrated Moving Average (ARIMA) method for analysis of the data. The findings demonstrate that this particular operator reduced promotional spending when confronted with increases in gaming tax rates. …

How Bill Eadington Changed Our Lives, David G. Schwartz

UNLV Gaming Research & Review Journal

Since Bill Eadington’s death in February, we’ve come to appreciate just how influential a figure he is in today’s gaming studies world. Hundreds of academics, regulators, and gaming industry professionals have shared their stories of “How Bill Eadington changed my life.”

Examining The Link Between Poker Room Business Volume And Gaming Activity In Slot And Table Games: A Closer Look At A Key Assumption In The Full Service Theory, Anthony F. Lucas

UNLV Gaming Research & Review Journal

Results from three different Nevada hotel-casinos failed to support the popular notion that poker rooms drive business to the slot and table game areas of the casino floor. This result not only questions the validity of a key and somewhat bold operating assumption, it casts a shadow of doubt on the broader Full Service Theory, as applied to the casino floor. Additionally, this work extends Ollstein (2006) by empirically examining the relationships between the daily business volumes of poker rooms and both critical gaming centers (i.e., slots and table games). Five of six key results question the wisdom of offering …

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir H. Kale, Sangita De

UNLV Gaming Research & Review Journal

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …

Economic Evidence On The Effects Of The Indian Gaming Regulatory Act On Indians And Non-Indians, Katherine Spilde Ph.D., Jonathan B. Taylor

UNLV Gaming Research & Review Journal

When Congress passed the Indian Gaming Regulatory Act (IGRA) in 1988, some tribal leaders perceived the state compacting provision required for casino-style gaming on tribal lands as an erosion of tribal sovereignty that could undermine their early economic development successes and disrupt a precariously successful federal-tribal relationship with regard to tribal self-determination.

In hindsight, however, the substantial growth and myriad positive impacts of the first twenty years of tribal gaming under IGRA reveal the ways that the federal regulatory framework laid out in the law resolved numerous legal dilemmas that had plagued tribal gaming expansion. It is now clear that …

The Finance And Marketing Dilemma: Do Promotional Allowances Actually Increase Revenue And Profits For Atlantic City Casinos?, Toni Repetti

UNLV Gaming Research & Review Journal

Casinos offer free items to attract new guests or to reward their loyal customers. Casino management and marketing personnel believe these promotional allowances are necessary to maintain customers and to increase revenue. Three regression models are run to determine if promotional allowances increase gross revenue, net revenue, and gross operating profit for Atlantic City casinos. Results show that with a $1 increase in promotional allowances there is a significant increase of $4.53 in gross revenue, $3.53 in net revenue, and $1.29 in gross operating profit. These results will help management better understand the effect of offering complimentaries to their customers.