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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Journal

University of Nebraska at Kearney

Electronic commerce

Articles 1 - 4 of 4

Full-Text Articles in Business

A Two-Country Comparison Of Online Shopping Behavior, Werner Schmidt, Margaret A. Young, James E. Weber Oct 2005

A Two-Country Comparison Of Online Shopping Behavior, Werner Schmidt, Margaret A. Young, James E. Weber

Mountain Plains Journal of Business and Technology

The rapidly expanding use of the Internet for e-commerce has left academics and practitioners with many questions about consumer use of this new marketing channel. This study was intended to explore the Internet use, online purchasing and payment habits, and comfort level with e-commerce of certain long-term future consumers. 203 US and German college students participated in an online survey intended to explore the previously mentioned concerns. Similarities and differences between US and German students’ online e-commerce practices are discussed and compared with results of prior research. Results show differences in usage patterns and purchase habits as well as comfort …


E-Commerce As A Competitive Advantage For Small Businesses: Overcoming Privacy And Security Issues, Ron Lennon, Julisse Oquist Jan 2000

E-Commerce As A Competitive Advantage For Small Businesses: Overcoming Privacy And Security Issues, Ron Lennon, Julisse Oquist

Mountain Plains Journal of Business and Technology

The Internet and the World Wide Web (WWW) trend have captivated people in every corner of the world. The presence of both individuals and businesses on the Internet grows every day. For example, in 1998 businesses' presence on the Internet grew so much that many described 1998 as the ".com" year. But why is it that the Internet is so attractive to all of us? The reason lies in the ease of use of the Internet, the speed of obtaining results, the amount of information available, and the global reach that the Internet has. For all these reasons, the Internet …


Cybershopping Levels The Playing Field In Global Retailing, Charles D. Mccullough Jan 2000

Cybershopping Levels The Playing Field In Global Retailing, Charles D. Mccullough

Mountain Plains Journal of Business and Technology

Today's business environment has an ever-changing landscape. The environment is no longer just local, regional, or national. It is a global environment. The most successful businesses will have to be able to meet the needs of its customers before its competitors. Many people do not like huge stores and crowded aisles. Also, the element of customer service seems to be vanishing. This has led to customer dissatisfaction. Customers are increasingly looking for a new format in which they can buy their goods. They have increasingly turned to the Internet. The future of the Internet looks bright. Retailers are making their …


Electronic Commerce Viability By Industry Group, William S. Remington, Zane Swanson, C. Bryan Foltz, Trevor Moores Jan 2000

Electronic Commerce Viability By Industry Group, William S. Remington, Zane Swanson, C. Bryan Foltz, Trevor Moores

Mountain Plains Journal of Business and Technology

Use of the internet is growing at a phenomenal rate. For instance, it took 38 years for radio to reach 50 million users, but it just took 5 years for the internet to do the same (Press, et. al, 1998). Currently, the fastest-growing use of the internet is shopping online (Donthu and Garcia, 1999). Electronic Commerce (EC) is defined as "any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods or services" (Parker and Grove, 2000). By 2001, EC Electronic Commerce (EC) is expected to exceed $70 billion in Europe alone (Micossi, …