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Full-Text Articles in Business
Creating A Pipeline For Business Student Recruitment: Using A Collegiate Deca Chapter For Recruiting High School Students, Ronald W. Pimentel
Creating A Pipeline For Business Student Recruitment: Using A Collegiate Deca Chapter For Recruiting High School Students, Ronald W. Pimentel
Mountain Plains Journal of Business and Technology
The College Choice Model and the Theory of Planned Behavior are used to examine recruitment of students to university business programs. These concepts are applied in the context of a Collegiate DECA chapter on campus, which is presented as a method of facilitating progress of high school students through the stages of predisposition to attend college, search for information, and choice of institution of higher education. A survey of 84 high school students who attended events hosted by a Collegiate DECA chapter on a university campus suggests that the collegiate chapter can favorably affect predisposition about higher education, assist with …
Simplified Method For Teaching Cash Flow Statement Construction To Entrepreneurship And Non-Accounting Majors, Dale T. Eesley
Simplified Method For Teaching Cash Flow Statement Construction To Entrepreneurship And Non-Accounting Majors, Dale T. Eesley
Mountain Plains Journal of Business and Technology
It is a common mantra of entrepreneurs that cash is king, and educators in entrepreneurship have stressed the need to make the understanding of cash flows a central theme early in a student’s education (Leauby and Wentzel, 2012; Pearl, 1986; Wouters, 2008). However, the ability to teach entrepreneurship students how to develop a statement of cash flows is viewed by many as a difficult task for educators. Many students struggle to understand the indirect method of modeling cash flows (Vent and Cocco, 1996) because the method of constructing the cash flow statement is not intuitive (Hodder, Hopkins, and Wood, 2008). …