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Electronic Commerce Viability By Industry Group, William S. Remington, Zane Swanson, C. Bryan Foltz, Trevor Moores
Electronic Commerce Viability By Industry Group, William S. Remington, Zane Swanson, C. Bryan Foltz, Trevor Moores
Mountain Plains Journal of Business and Technology
Use of the internet is growing at a phenomenal rate. For instance, it took 38 years for radio to reach 50 million users, but it just took 5 years for the internet to do the same (Press, et. al, 1998). Currently, the fastest-growing use of the internet is shopping online (Donthu and Garcia, 1999). Electronic Commerce (EC) is defined as "any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods or services" (Parker and Grove, 2000). By 2001, EC Electronic Commerce (EC) is expected to exceed $70 billion in Europe alone (Micossi, …