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Full-Text Articles in Business

Market Study And Economic Impact Analysis Over The Proposed Kearney Whitewater Parks, Daniel Zavadil Jan 2021

Market Study And Economic Impact Analysis Over The Proposed Kearney Whitewater Parks, Daniel Zavadil

Undergraduate Research Journal

A whitewater park is an alteration of a streambed to produce whitewater waves and rapids. These parks are becoming a popular development feature in communities that have existing waterways and rivers. The City of Kearney has two waterways under consideration with suitable hydrology requirements for an operational whitewater park. Understanding the market feasibility and the economic impact provided by a whitewater park is important information to have available for project stakeholders and contributors which created the need for this study. Through this research, comparable park economic impact studies and regional market sentiments were analyzed to quantify the relative economic benefits …


Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges Aug 2020

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …


Payday Loans: The Good, The Bad, And The Ugly, Kelsey Sloup Jul 2019

Payday Loans: The Good, The Bad, And The Ugly, Kelsey Sloup

Undergraduate Research Journal

Numerous industries face the problem of reaching a delicate balance between satisfying industry interests and consumer interests. Frequently, one question that emerges is; how can an industry profit while still promoting the interests of consumers? This question is extremely relevant to the payday loan industry. This comprehensive analysis of payday lending is based on the acts of distinguishing characteristics of payday loans, identifying lenders and borrowers, clarifying evolving legal requirements, and analyzing reasons of support and opposition for payday lending. Based on this comprehensive analysis, recommendations for the future of the payday lending industry are presented and additional research topics …


Comparing The Urgent Needs Of Nebraska Small Business Owners Since The Great Recession, Abbey Rhodes Jan 2017

Comparing The Urgent Needs Of Nebraska Small Business Owners Since The Great Recession, Abbey Rhodes

Undergraduate Research Journal

The Center for Rural Affairs is a Nebraskan nonprofit organization whose mission is to establish strong rural communities while engaging local citizens in the decisions affecting their quality of life and the future of their communities (Bailey, Preston, & Beck, 2014). Established in 1973, the Center’s research shows that rural communities in Nebraska and the Great Plains suffered economic and social declines in the late 1980s and early 1990s due to a diminishing population and decreased demand for products and services. The REAP program was funded by the Small Business Administration in 1992 to address these challenges and to help …


Exploring The Validity Of Covenants-Not-To-Compete In Nebraska, Rachel Leigh Jan 2016

Exploring The Validity Of Covenants-Not-To-Compete In Nebraska, Rachel Leigh

Undergraduate Research Journal

Covenants-not-to-compete have been an issue between employers and employees for centuries. Within the last century, it has been common for these disputes to end up in the courtroom; Nebraska is no exception. The following paper will analyze what the Nebraska Supreme Court expects from a covenant-not-to-compete in order for it to be enforceable. The three components that the courts need present in a covenant will be explained and linked with past Nebraska cases. These cases paint a clear picture for employers on what must be included in a covenant-not-to-compete for it to be upheld in court.


Estimating Social Costs Of Rail Transportation In Japan, Arisa Ito Jan 2015

Estimating Social Costs Of Rail Transportation In Japan, Arisa Ito

Undergraduate Research Journal

In this study, I examine several factors that are related to the social costs of rail transportation in Japan by using a constructed Japanese dataset and regression analysis. Unlike previous studies, the components of the social costs in this study focus on current environmental matters such as global warming and air pollution. Also, the regression analysis controls for population, revenue per passenger, passenger density, rail length, and gas emission. This study may help to improve technology and services, and minimize losses in the future of the rail industry.